Apple Music and NBA Partner on New Playlist, Songs Will Be Featured in Game Highlights - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Music and NBA Partner on New Playlist, Songs Will Be Featured in Game Highlights

by

Apple and the NBA today announced that they have partnered on a new Apple Music playlist, as noted by Bloomberg.

eddy cue warriors
The report notes that the new Base:Line playlist will have about 40 songs with a hip-hop focus. The songs will also be available through the NBA's app and website, and will be featured in game highlights shared on social media.

Apple plans to refresh the playlist weekly, with the songs sourced from independent label UnitedMasters.

Top Rated Comments

steve217 Avatar
81 months ago
Nothing for the pets still.
Score: 3 Votes (Like | Disagree)
81 months ago

The NBA is so important for the young generation and Apple knows this.
A couple million people came out for the Raptors parade in Toronto, so this can't be understated.
Score: 2 Votes (Like | Disagree)
OriginalClone Avatar
81 months ago
Nice. Cue the haters..
Score: 2 Votes (Like | Disagree)
81 months ago

As if we don't already have enough hip-hop shoved down our throats in this damn streaming service.
What is it with you guys and your preoccupation with things being shoved down your throats. It's weird. Music goes in your ears, bud.
Score: 1 Votes (Like | Disagree)
81 months ago

NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this



You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
And one of them demos are kids ages 6-14.
Score: 1 Votes (Like | Disagree)
DeepIn2U Avatar
81 months ago

The NBA is so important for the young generation and Apple knows this.
NBA is so important to at least 2 major demographics that have nothing to do nor restricted to age. I’m a Canadian citizen and even I know this, unsure if you’re American and didn’t realize this


Nice. Cue the haters..
You’ll always see them but they’ve not had anything worthy on their given plates to hate about. I’m not hater, in fact I love Eddie cause he doesn’t muck about or hide behind rhetoric nor make excuses - he’s always gotten the job done! Online store, retail store transactions, App Store, Apple Music services and iTunes have all over the last 2 decades plus have performed rock solid (iMessage as well) even if we include all the very minimal issues or outages! It’s been bullet proof comparatively to any other competitions online offerings!!

but only Cue can be this big an NBA team fan and STILL wear sandals on front row lmao! (That my fitness takes balls)!
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Related Apple News: South Africa | Health | Ipad | Iphone | Buyers Guide