Apple Responds to Report on iOS 13's Frequent Location Tracking Reminders, Emphasizes Privacy

As of iOS 13, apps are no longer able to present an "always allow" option when requesting access to a user's location. The only way to immediately grant an app continuous access to location is to navigate to Settings > Privacy > Location Services, tap on an app, and select the "always" option if available.

iOS 13 also periodically reminds users about apps that are continuously tracking their location, complete with a map of those locations. An on-screen alert provides users with options to continue to "always allow" ongoing access to their location or to limit access to while the app is being used.

ios 13 location tracking reminder
In light of those changes, The Wall Street Journal today reported that some developers are concerned that the location tracking reminders will hurt adoption of their apps, while some iPhone users are said to have expressed frustration that the reminders appear every few days despite repeatedly selecting "always allow."

Apple responded to the report with a statement insisting that the changes were made to further safeguard user privacy.

"Apple has not built a business model around knowing a customer's location or the location of their device," an Apple spokesperson told The Wall Street Journal, adding that Apple builds its hardware and software with privacy in mind.

The amount of location data collected by apps while in the background has dropped by 70 percent since iOS 13 was released, according to Jason Smith, chief business officer of data intelligence company Location Sciences. Given how easily the data can be used to identify and track individuals, that is a promising sign.

Related Forum: iOS 13

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
iOS 26

Apple This November: iOS 26.2 Beta, Rumored New Products, and More

Thursday October 30, 2025 12:42 pm PDT by
Tomorrow is Halloween, and then November is upon us. Below, we outline what to expect from Apple next month, as the slower holiday season approaches. Apple is expected to kick off November by releasing iOS 26.1, iPadOS 26.1, macOS 26.1, watchOS 26.1, tvOS 26.1, and visionOS 26.1. With beta testing now wrapped up, the updates will likely be released this Monday, November 3 or Tuesday,...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 18 Siri Personal Context

Apple CEO Tim Cook Says Revamped Siri on Track to Launch Next Year

Thursday October 30, 2025 1:50 pm PDT by
Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April. "We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it,...

Top Rated Comments

m0sher Avatar
76 months ago
In this day and age I love my privacy. Thank you Apple.
Score: 63 Votes (Like | Disagree)
1144557 Avatar
76 months ago
Im sure the devs are frustrated. They cannot steal and sell your data anymore and are losing money. Tough for those shady devs.

Yes the popup is a bit annoying every few days but far better than the alternative of letting apps do whatever they want to re-enabling settings you didnt want
Score: 57 Votes (Like | Disagree)
Bandaman Avatar
76 months ago
Yep ... devs can go screw themselves. I'll take my privacy, thanks.
Score: 38 Votes (Like | Disagree)
Zwhaler Avatar
76 months ago

The amount of location data collected by apps while in the background has dropped by 70 percent since iOS 13 was released, according to Jason Smith, chief business officer of data intelligence company Location Sciences.
A round of applause for Apple for this laudable feat!
Score: 32 Votes (Like | Disagree)
1146331 Avatar
76 months ago
This almost reminds me of Windows Vista and their crappy implementation of the UAC dialog.

If I select always allow, I don't need nanny Apple to remind me every few days. I'm not an idiot [though they think all their users are].
Score: 23 Votes (Like | Disagree)
PickUrPoison Avatar
76 months ago

The amount of location data collected by apps while in the background has dropped by 70 percent since iOS 13 was released, according to Jason Smith, chief business officer of data intelligence company Location Sciences.
This is awesome. These devs complaints are the same type of bitching we heard when Apple prevented the abuse of cookies in cross-site tracking. I’m ok that they’re concerned. I’m also concerned—about my privacy. When they scream this loud, you know Apple has done something right.

Thanks Tim Apple!!
Score: 23 Votes (Like | Disagree)