Apple today announced that the all-new iPhone 11 starts at $699, down from the $749 starting price of its iPhone XR predecessor.

iphone 11 colors
As a successor to the ‌iPhone‌ XR, the new ‌iPhone‌ 11 features the same 6.1-inch LCD display and overall design, but with many new features like a dual-lens 12-megapixel rear camera system with Night Mode, 12-megapixel front camera, faster A13 Bionic chip, new colors, Dolby Atmos sound, Wi-Fi 6, and more.

Apple's marketing chief Phil Schiller:

iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day. With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.

‌iPhone‌ 11 pre-orders begin Friday, September 13 at 5 a.m. Pacific Time. Pricing starts at $699 for the 64GB model, with 128GB and 256GB storage capacities available for $749 and $849 respectively.

For more details, read our iPhone 11 announcement coverage.

Related Forum: iPhone

Top Rated Comments

Knightcastle Avatar
80 months ago
That in my opinion is a good price
Score: 11 Votes (Like | Disagree)
OriginalMacRat Avatar
80 months ago
Comes in Black, Red and 4 different shades of White.
Score: 9 Votes (Like | Disagree)
FightTheFuture Avatar
80 months ago
With the competition you get an OLED screen in 200 dollar devices.
Have you actually put an OLED screen next to the XR? A lot of people can't tell the difference.
Score: 5 Votes (Like | Disagree)
neuropsychguy Avatar
80 months ago
lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
Score: 5 Votes (Like | Disagree)
PickUrPoison Avatar
80 months ago
Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...
Unacceptable display? Your opinion is wrong, it’s an amazing display.

Better than the XR, especially the camera—one of the few features that drives sales—and Apple dropped the price. The XR remains available at $599 for those who are on a tighter budget. And since the competition doesn’t run iOS, it isn’t an option for me and many others.

Android platform will always offer cheaper phones, just like you can get a Windows laptop for $300. If price is the overriding factor, iPhone probably isn’t the best option for you.
Score: 4 Votes (Like | Disagree)
MonstaMash Avatar
80 months ago
Interesting how Apple has been reducing pricing lately. iPhone 11 is $50 less than the XR, Series 3 is now $199 and Apple TV+ is $5/month with 1 year free.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...