Apple Business Chat Now Available to Over 800,000 Shopify Merchants, Also Rolling Out to Delta Air Lines [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Business Chat Now Available to Over 800,000 Shopify Merchants, Also Rolling Out to Delta Air Lines [Updated]

by

Shopify today announced that Apple Business Chat is now available to all of its over 800,000 merchants around the world.

apple business chat shopify
As noted by Engadget, some Shopify merchants are already using Business Chat, but now Apple and Shopify are rolling out the feature to all businesses who use the e-commerce platform, including those outside the United States.

Merchants can manage and respond to all Apple Business Chat customer conversations through Shopify Ping.

Apple Business Chat launched in iOS 11.3 in March 2018, enabling iPhone and iPad users to ask for information, schedule appointments, make purchases, and complete other customer service tasks directly in the Messages app. Business Chats must be initiated on an iPhone or ‌iPad‌, but they can be continued on any iPhone, ‌iPad‌, Mac, or Apple Watch signed in to the same Apple ID.

Apple Business Chat is available in over a dozen countries and has been adopted by over 30 companies, such as The Home Depot, Lowe's, Hilton, Wells Fargo, DISH Network, Burberry, American Express, Sprint, and T-Mobile.

Update: Delta, Too

delta apple business chat
Delta Air Lines is also rolling out Apple Business Chat to select customers ahead of a wider launch in the fall:

With testing beginning this summer, customers using an iOS device can get real-time answers to questions using their Messages app. This works in one of two ways: customers who receive a summer travel tips email can click "Go Now" and it will open in Messages app, or as a part of a limited test, customers can do so using the Fly Delta app. Visit the "More" section in the Fly Delta app and tap "Message Us" to get quick answers to frequently asked questions from a Delta Virtual Assistant … or message with a live Delta representative.

Delta is the first U.S. airline to adopt Apple Business Chat.

Top Rated Comments

Skylar. Avatar
88 months ago
I legitimately forgot Business Chat existed, but with this, I can hopefully find more ways to use it. :P
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Related Apple News: Culture | Technology | Sport | Business | Opinion