It's been ten months since DirecTV Now ended its last Apple TV offer, and today the company has debuted a new version of the deal to coincide with its recently-launched subscription bundles. This time around, if new subscribers prepay for four months of DirecTV Now's cheapest subscription tier (now $50/month, due to price hikes), they'll get a 32GB Apple TV 4K at no extra cost.
In the end, you'll be paying around $200 for four months of DirecTV Now and a brand new Apple TV 4K, which would traditionally total to $380. As with the previous deals, you can cancel your DirecTV Now subscription after you receive the Apple TV 4K, and still gain access to the service for the remainder of the first four months.
AT&T's resurfaced deal isn't as good as its previous incarnation, which required users to prepay for 3 months of DirecTV Now (previously priced at $35/month at its cheapest) to receive the 32GB Apple TV 4K at no cost, with the total price reaching $105. This meant you were getting the $179 Apple TV 4K discounted in addition to a few months of DirecTV Now.
The new $200 deal is more expensive than the $179 MSRP of a 32GB Apple TV 4K, so you'll need to be interested in DirecTV Now to get the most out of the offer. During its fourth quarter earnings report for 2018, DirecTV Now reported that it lost 267,000 subscribers. This was attributed to the closure of discount bundles like the original Apple TV 4K offer, so it appears the company is trying out a new version to entice new subscribers into signing up.
Those interested can head to DirecTV Now's website to find more information and place their order before the sale expires on April 30, 2019.
