Apple has shared new photos of Apple Iconsiam, its first retail store in Thailand, due to open in Bangkok on the shores of the Chao Phraya on Saturday, November 10 at 10 a.m. local time.

apple bangkok store opening exterior 11072018
Sitting alongside storied sites and cultural landmarks, the store connects the new mixed-use Iconsiam Center to an outdoor roof terrace. Apple says the clean, trapezoidal lines and glass surfaces were designed "to accentuate the surrounding natural beauty while creating an open, airy atmosphere effacing boundaries between interior and exterior."

apple bangkok store opening interior 11072018
The sweeping glass facades of the store look out to the river and the city, with customers able to ascend to the roof garden, where they can appreciate local art, participate in a Today at Apple photo or sketch walk, and enjoy iconic views of Bangkok.

apple bangkok store opening today at apple 11072018

"Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers," said Angela Ahrendts, Apple's senior vice president of Retail. "We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world."

More than 100 employees will be ready to welcome customers to Apple Iconsiam on Saturday at 10 a.m. As it has done with other stores, Apple is celebrating its first Thai store with special artwork and Today at Apple sessions, which customers can sign up for at apple.com/today.

Top Rated Comments

Wanted797 Avatar
93 months ago
Dunno about anyone else. But I love those massive glass doors.
Score: 5 Votes (Like | Disagree)
riverfreak Avatar
93 months ago
Who's gonna buy Apple's expensive "high-end" products in Thailand? Tourists?
Cultural ignorance noted. BKK has an immense amount of wealth.
Score: 4 Votes (Like | Disagree)
Rogifan Avatar
93 months ago
Dunno about anyone else. But I love those massive glass doors.
I’m jealous. Where I live we have 5 Apple stores but 4 of them are in shopping malls so we’ll never get amazing redesigns like this.
Score: 3 Votes (Like | Disagree)
keysofanxiety Avatar
93 months ago
And your 20% higher prices, Angela. Thrilled about that, Apple’s mega-rich execs are.
I thought you were meant to speak like Marty, not Yoda!
Score: 2 Votes (Like | Disagree)
benlukes Avatar
93 months ago
I miss Thailand. I wonder if I could pull up on a water taxi.
I like the Apple logo made out of the first letter of the word “Apple” in Thai.
Score: 2 Votes (Like | Disagree)
seatton Avatar
93 months ago
They should offer a Thai massage session with Apple!
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...