Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent [Updated]
There are 26 days left until the end of the year, which is the deadline for when Apple said the highly-anticipated Amazon Prime Video app would be coming to the Apple TV. A launch could perhaps come as soon as this week, and maybe as even as early as tomorrow, based on an App Store leak spotted on reddit.
After setting his iPhone date to December 6, a redditor opened up the App Store and allegedly saw an Amazon Prime Video story as the top feature in the "Today" section. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV.
Apple pulled this a few minutes ago. (Hi Apple?)
As said, my time/date is set to tomorrow. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. That is how I obtained the link.
Thus my guess is that the story is ready for launch on the App Store tomorrow, and sometime around midnight Eastern or PST, both the story and the updated app itself will go live. That's approx 9-12 hours from now. We'll see.
If the App Store leak is genuine, and it appears to be based on multiple reports from different reddit users, it means Apple already has content written up for the Amazon Prime Video release. That the content was visible on December 6 suggests a launch could be imminent.
Apple first announced the Amazon Prime Video app for Apple TV at its Worldwide Developers Conference in June. At the time, Apple said the app would be coming later this year, but months have passed since then with no sign of it. There have been continual launch rumors, though, all of which have been incorrect.
Amazon Prime Video is one of the only major streaming video services absent from Apple's set-top box. The service is provided as a benefit to Amazon Prime members who subscribe to Amazon's $99 per year Amazon Prime service. Amazon Prime Video features thousands of TV shows and movies, along with original content produced by Amazon.
Update: The App Store has been updated with a new "Today" page for the Amazon Prime Video app on iOS and it makes no mention of the Apple TV app. It also has different wording than the original that was spotted earlier today.
Popular Stories
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far.
Ove...
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
Tomorrow is Halloween, and then November is upon us. Below, we outline what to expect from Apple next month, as the slower holiday season approaches.
Apple is expected to kick off November by releasing iOS 26.1, iPadOS 26.1, macOS 26.1, watchOS 26.1, tvOS 26.1, and visionOS 26.1. With beta testing now wrapped up, the updates will likely be released this Monday, November 3 or Tuesday,...
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
