Apple Announces 'Apple TV 4K' With 4K and HDR Video Powered by Faster A10X Chip
Apple today at Steve Jobs Theater announced a fifth-generation Apple TV with support for both 4K and High Dynamic Range (HDR) video.

The new Apple TV 4K supports HDR in both the HDR10 and Dolby Vision standards.
Apple TV 4K is powered by an Apple A10X chip, which delivers up to two times the CPU performance and up to four times the GPU performance compared to the previous-generation Apple TV.
Apple services chief Eddy Cue said the price of 4K HDR movies on iTunes will be the same price as HD movies, and users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available for no additional charge.
4K content will also be available from popular services such as Netflix and Amazon Prime Video on the new Apple TV coming soon.
Apple TV 4K is available with 32GB or 64GB of storage for $179 and $199 respectively. It can be ordered starting September 15, with in-store availability starting September 22.
With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.
The fourth-generation Apple TV did not receive a price cut and remains available for $149.
Popular Stories
Apple today provided developers with the second betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes two weeks after Apple released the first betas for each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word ...
Apple today provided developers with the third betas of upcoming watchOS 26.5, tvOS 26.5, and visionOS 26.5 betas for testing purposes. The software comes a week after Apple released the second betas for each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on ...
Apple and Amazon are partnering up for a $19.99/month streaming TV bundle that includes access to Apple TV and Peacock Premium Plus.
Available to customers in the U.S. for a limited time, the streaming bundle offers access to both services at a 30% discount, similar to the bundle that launched in October 2025.
Apple TV is normally $12.99 per month, while Peacock starts at $16.99 for ...