The iPhone offers a high-quality camera that Apple improves with every iteration, and the photos and videos that it takes have been used for fashion runways, feature films, and other professional applications.

TIME Magazine is the latest publication to exclusively use the iPhone's camera for a photo shoot, with its new "Firsts: Women Who Are Changing The World" series, which features iPhone images captured by Brazilian photographer Luisa Dörr.

Over the course of the last year, Dörr has used an iPhone 5, iPhone 6, iPhone 6s, and iPhone 7 to capture photos of notable and accomplished women like Hillary Clinton, Oprah Winfrey, Melinda Gates, Sylvia Earle, Alice Waters, Mae Jemison, Cindy Sherman, and more.

timeiphonecover
In a TIME interview, Dörr says she uses an iPhone because it offers great pictures anytime, anywhere, and it because "feels less intrusive" to the subject when the photo is captured with an iPhone instead of a standard camera. Dörr's images are unique because she uses only natural light and sometimes a reflector to capture women who are often photographed with more lighting and production equipment.

I like the simplicity of how these pictures are made. But the best part is that as a photographer, you feel extremely light and free. It is almost as if I can make pictures with my hand. There's no noise, gadgets, tools or plugs--just the subject and myself.

I was always trying to imagine these portraits as paintings. I'm fascinated by the landscapes and topographies from women's faces, their stories and context. I'm interested in the way life and time is writing on all of them--not just with physical marks but also with more spiritual traces.

Dörr says the women she photographed were "surprised" to be the subject of a photoshoot with an iPhone and no other equipment, and that oftentimes, she did her work in just minutes. The shortest shoot was two minutes and the longest shoot lasted 20 minutes.

Each portrait was captured using the regular iPhone camera with the square format, and automatic HDR was turned on for more lighting detail in the photographs.


Dörr's full interview can be read over at TIME, as can an accompanying piece on how TIME Director of Photography Kira Pollack discovered Dörr and recruited her to work on the project.

Top Rated Comments

RadioGaGa1984 Avatar
106 months ago
Was RAW used at all? Because the pictures look fairly flat and not that sharp I think a proper DSLR wouldve done a much better job
I’m sure we’d all love to see your photos from the various magazines they are published in.
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
106 months ago
Scrolled through the album on the linked site -- so cool to see Nikki Haley pictured! It's great to see her doing such big things. She was a heck of a job creator for our state, I can tell you that (South Carolinian here).

Great photos by Luisa Dörr. It's always a great reminder to see such great photos taken with a phone. It reminds me that it's not just about the gear. Sometimes when I don't have my DSLR with me, I feel that I'm unable to get great photos. However, once I pull out my phone and start shooting, it surprises me. Back in the day, I'd be a sitting duck without a dedicated camera, since phone cameras used to be terrible. While a phone isn't a replacement for a dedicated camera, it gives you a chance to get a photo that you otherwise would have never had the chance to get -- and that's really special, I think.
Score: 3 Votes (Like | Disagree)
Makosuke Avatar
106 months ago
There are two things I find amusing about the inevitable "it doesn't look as good as the same photo taken with a DSLR would have":

One is that, to the vast majority of people who look at that cover or other photos taken by the artist, they look like interesting, engaging photos. Most--and most by far I would guess--people don't look at photos like these and say "it looks flat" or "the micro-contrast is weak" or "it's not sharp enough" or "there isn't enough subject isolation" or whatever else. They see an interesting photo, and appreciate it.

And the other is the more salient point from an artistic perspective: Indeed it's true that if you took the exact same photo with an EOS-1D X mk II and an expensive lens it would be sharper, higher resolution, and have more dynamic range. It would almost certainly look better.

Except it's quite possible that the photographer couldn't take that exact same photo with an EOS-1D X mk II. As noted in the description, the subject might well have reacted differently to a photographer holding a huge camera with the shutter clicking away, or she never would have been in that particular location carrying a large camera, or whatever other nuances of the actual act of photographing another human being in situ might have come out differently.

It's the same if the photographer had tried to take the same shots with a large flash kit versus only natural light--the photo might be better lit, but what the person in it is doing would probably be less natural, and depending on the intent of the photo, less interesting.

If you've got a tripod, sufficient time, and are photographing a landscape or model, sure, a large-sensor, large-lens camera is going to produce a better photo than an iPhone in every way. And sure, there are photos that an iPhone is incapable of taking for technical reasons--available light, field of view, depth of field, bokeh. But following around a human trying to take a certain kind of photo, the act of photography itself changes the result, possibly for the worse.

Heck, I'm just a casual photographer and I've noticed it plenty of times just taking street photos while on vacation. I hold up a smartphone to take a picture, nobody even notices. I hold up my bigger camera, people look at me, stiffen up, react like they're being photographed. Occasionally the effect can be positive, but more often it results in odd expressions and less natural behavior.
Score: 3 Votes (Like | Disagree)
jamesrick80 Avatar
106 months ago
No wonder the picture looks blurry and has less quality.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
106 months ago
The shortest shoot was two minutes and the longest shoot lasted 20 minutes.
and she shoots with a smartphone.

Nothing about this sounds right.
This whole thing is just a lame promo for Apple. As digital cameras go (not smart phones) iPhone photo quality is near the bottom of the heap. But as a smartphone camera, the 7 is one of the best.
Score: 2 Votes (Like | Disagree)
definitive Avatar
106 months ago
I love to see this kind of news. It shows that the iPhone evolves to a proper camera; one to people react differently than to a DSLR (even though the quality is better). And you can shot with both eyes open and not be glued to the viewfinder
Indeed, but a $100-$200 Canon (or similar) pocket camera is a much better solution than an iPhone, which over time costs much more to own.
Score: 1 Votes (Like | Disagree)

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...