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Apple Responds to iPad Pro and Apple Pencil Tweets in Two New Ads

Friday June 9, 2017 10:30 AM PDT by Mitchel Broussard

Apple today uploaded a pair of new iPad Pro-specific ads to its YouTube channel, each focusing on the advantages of owning the 10.5-inch or 12.9-inch iPad Pro.

In the first video, a Twitter user asks, "What's sooo great about the Apple Pencil?" Apple responds that its stylus is just like a real pencil and that when users write on an iPad Pro, "there's basically no lag."

In the second video, someone on Twitter is asking for a "more powerful computer," so Apple recommends that they try out the all-new iPad Pro and "unleash the fury" of its A10x fusion chip.

The new ads are a continuation of Apple's recent Twitter-based campaign, which sources real questions and comments from users on Twitter and uses actors to hold up the signs and do the voiceover work.

Related Roundup: iPad Pro

Tag: Apple Ads

Buyer's Guide: iPad Pro (Buy Now)

Top Rated Comments

BWhaler

113 months ago

I think the "power" ad is hysterical. Love it.

Score: 9 Votes (Like | Disagree)

44267547

113 months ago

That "power" ad is annoying. I get what they were trying to do but it was still annoying.

I actually thought it was funny towards to the end. But like you said, they're trying to get the point across with the power of the A10X Chip and the overall performance. These ads are quick and concise, just getting to the point and not drawn out.

Score: 5 Votes (Like | Disagree)

Billberryjuice

113 months ago

Silly, but fun.

Score: 3 Votes (Like | Disagree)

Kaibelf

113 months ago

The second ad sounds more like a race car ad.

That's the parody angle they were going for. It very much reminded me of this bit on Family Guy for lasik eye surgery:

Score: 3 Votes (Like | Disagree)

MacsAre1

113 months ago

I reached to tap the pause button on the Pencil ad because I thought my S7 Edge was lagging. Dang it, you got me, Apple.

Score: 3 Votes (Like | Disagree)

AngerDanger

113 months ago

CAN YOU FEEL THE POOOOWWWWER?!!

Yeah, I can! I guess I won't be buying the new MacBook Pro!

ERM, WAIT! MAYBE DO THAT INSTEEEEAAAAD!!

Score: 2 Votes (Like | Disagree)

Read All Comments

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