Apple's notebook shipments totaled an estimated 3.4 million units in the first quarter of the 2017 calendar year, representing a year-on-year increase of 15.4 percent, according to new data published by market research firm TrendForce.
Shipments of MacBooks and MacBook Pros actually declined 15.8 percent against the previous quarter of 2016, reflecting a somewhat similar decline for the overall notebook market over the same period, however the company's Q1 2017 numbers indicated strong demand in terms of a year-on-year increase in overall MacBook shipments.
Apple shipped 3.4 million units of MacBook devices this first quarter and claimed fifth place in the ranking. The latest generation of MacBook Pro with Touch Bar, which was released in last year's fourth quarter, was well-received by consumers and contributed significantly to the overall MacBook shipments. As a result, first-quarter MacBook shipments, while representing a 15.8% decline versus the prior quarter, also showed a year-on-year increase of 15.4%.
HP, Lenovo, Dell, and Asus all suffered marginal market share declines compared to Q4 2016, but Apple's share stayed level over the last two quarters, enabling it to maintain fifth place in the shipment rankings. However sixth-placed Acer gained 0.8 percent ground on Apple over the same period, which TrendForce put down to expanded stocking of notebooks by channel distributors in anticipation of increased device production costs.
TrendForce estimates that MacBook shipments for the second quarter of 2017 will grow by more than 10 percent compared with the first quarter. The firm attributes this projection to suggestions that Apple will update its 12-inch MacBook with a new processor and the possibility of promotional pricing for some older models.
Recent rumors suggest Apple could be planning to announce refreshes for both the MacBook and MacBook Pro at June's Worldwide Developers Conference. The notebooks are expected to be updated with faster Kaby Lake processors, an update from the Skylake processors in the current machines. Apple is also said to be considering updating the MacBook Air with new internals, as sales of Apple's most affordable notebook have remained surprisingly strong.
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device.
The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
After almost 2 years of no Macbook Pro update, I would have expected much higher sales. Seems like the new Macbook Pro isn't the huge success this article claims. I'm curious to see what Apple does to appease the Pro demographic.
I would love to upgrade my MBPr, but to buy a new one for me right now would be a downgrade.
Key items for me like the SDCard slot (which I use for extra storage with a MicroSD) and HDMI port for presentations have been removed. Differentiators like the magsafe charger are gone too.
I see undemanding consumers saying on forums "it's gone so deal with it", like when anyone mentions the removal of the 3.5mm headphone socket on the iPhone 7, a device I would have almost certainly purchased. For me it is a necessity, and I am not prepared to start buying loads of additional dongles just to work around a devices deficiencies.
Personally, I am dealing with it, I deal with it by not handing over my money. Assuming I am not the only one, I wonder though, what the shipments and profits could be. I mean, would anyone not buy an iPhone becuase it does have a headphone socket?
Quite funny how they say that the new Macbook was well received ...? They can lie to themselves but not to us. The Macbook was one of the worst received hardware ever in Apple history. So bad that Phil Schiller came a week after release with promotions for the adaptors... Several of pro users I know that got one actually return them.
That is why the demand for Macbook Air remained strong. Becuase the Macbook Pros are a disaster.
If Macbooks are that good why were the shipments of Macbooks declined 15.8%.
Apple....Time for a reality check...
Innovation in Apple just came down to internal updates...(procesor updates, memory upgrade, etc). What a shame...
