Apple Watch Sets All Time Revenue Record in Q1 2017 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Watch Sets All Time Revenue Record in Q1 2017

Apple does not break out sales of the Apple Watch like it does for the iPhone, iPad, and Mac, but according to Apple CEO Tim Cook, the Apple Watch set all time unit and revenue records during the first fiscal quarter of 2017, suggesting significant sales during the holidays.

Cook said holiday demand was "so strong" that Apple "couldn't make enough." He went on to say the company is thrilled with the response its seen to the wearable device.

apple watch series 2 2
While the Apple Watch set an all time revenue record, that's not reflected in Apple's "Other" products category, which was down eight percent year over year.

"Other," which includes the Apple TV, Apple Watch, Beats products, the iPod, and Apple-branded and third-party accessories (including the new AirPods), brought in $4.02 billion, down from $4.35 billion in the year-ago quarter.

It's not clear what was responsible for the drop if Apple Watch sales are up, but slower Beats and Apple TV sales could be one explanation.

Apple also set revenue records for the iPhone and Mac, along with its Services category.

Update: Apple CFO Luca Maestri told the Financial Times that Apple TV sales were down year over year, better explaining the revenue drop in the "Other" category despite surging Apple Watch sales.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...

Top Rated Comments

ftaok Avatar
119 months ago
To all those that are calling BS on Tim Cook's statement ...

Stop. He's an officer of the company and has material information. If it were to come out that this is a lie, he's in deep trouble. He's not risking that just to pump up Awatch numbers, especially when they posted record revenues otherwise.

Now if you're saying that he's fudging the numbers and not really lying, then yeah, without the baseline numbers, you might want to take the statement with a grain of salt.

But me, I'll take his word over some analyst looking at shady supplier numbers and extrapolating sales estimates any day.
Score: 13 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
119 months ago
Again, just more proof that AW is a flop. Apple should just kill it already. I think it's safe to say now that AW wasn't a hit.
The #1 seller in the smart watch category, making millions a year, and you honestly believe they should kill it? How obtuse are you? It's selling more than 2x what the 2nd most popular smart watch does.

I'm so glad you aren't in charge of Apple. It's be out of business long ago if that was the case.
Score: 6 Votes (Like | Disagree)
m.x Avatar
119 months ago
I think the sales wouldn't be so great hadn't there been WatchOS 3. The overall improvements are really impressive and let you wonder how you were able to live with WatchOS 1 and 2 in the past....
Score: 6 Votes (Like | Disagree)
119 months ago
But me, I'll take his word over some analyst looking at shady supplier numbers and extrapolating sales estimates any day.
Or a bunch of anonymous posters who will always spot support for whatever doom and gloom they want to believe, no matter how hard they have to squint
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
119 months ago
The record just means more than last time no? They could sell 5 more this year than last and it would be a record.
Congratulations, you understand how records work
Score: 4 Votes (Like | Disagree)
goobot Avatar
119 months ago
Apple Watch Sets All Time Revenue Record in Q1 2017

How does anyone really know because, Tim said so? This from the MR write-up ...

- Apple does not break out sales of the Apple Watch

- While the Apple Watch set an all time revenue record, that's not reflected in Apple's "Other" products category, which was down eight percent year over year.

- "Other," which includes the Apple TV, Apple Watch, Beats products, the iPod, and Apple-branded and third-party accessories (including the new AirPods)


Somebody's BSing here. I defy anyone to breakout the "Other" numbers to give credence to Cook's statement.
The record just means more than last time no? They could sell 5 more this year than last and it would be a record.
Score: 4 Votes (Like | Disagree)
Related Apple News: News | Culture | Ipad | Local News | Mac