Ford today announced it has hired Musa Tariq as a Vice President and its Chief Brand Officer starting January 30. Tariq will work with Ford's marketing and communication departments to "define, build, and communicate" the carmaker's brand across the world as it further pushes into connected technologies.
Tariq has served as Global Marketing and Communication Director of Apple Retail since August 2014, working on Apple Store initiatives. Prior to Apple, he was a social media director at Nike. He held the same position at Burberry, where he worked for Angela Ahrendts, who is now Apple's retail chief.
Tariq started his career in marketing and advertising, serving in leadership roles at ad agencies JWT and Saatchi & Saatchi.
Tag: Ford
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Most upper management are so screwed up that they refuse to give the proper pay raise unless they really have to. By the time the talent is ready to leave then they wake up and try to match the offer. By then it's most of an insult and people will leave anyways.