Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday'

airpods-4Apple CEO Tim Cook toured the New York Stock Exchange with his nephew this morning, where he took a few moments to do a quick interview with CNBC.

Cook said he couldn't comment on business when asked, but he told the interviewer that Apple has had a "great" holiday season. "It's been a great holiday," he said.

When questioned about Apple's recently released AirPods and the lack of available stock, Cook called the AirPods a "runaway success." "We're making them just as fast as we can," he said.

Introduced in mid-December, the first AirPods began shipping out to customers during the week of December 19th, the first day retail stores began carrying the accessory.


AirPods have proven to be popular with Apple users, and supplies have been constrained since launch. Retail stores and third-party retailers are receiving regular shipments, but many customers have not yet been able to purchase AirPods. Online orders placed today won't ship out for six weeks.

Reviews of AirPods have been largely positive, with customers praising the sound quality, battery life, ease of connectivity, and better than expected Bluetooth range, but some users have been having battery trouble with their Charging Case.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Caution)
Related Forum: AirPods

Popular Stories

tim cook macbook pro

Apple's Tim Cook Among CEOs Invited on Trump's Trip to China

Thursday May 7, 2026 12:46 pm PDT by
The Trump administration plans to invite Apple CEO Tim Cook and CEOs from other companies like Nvidia, Qualcomm, Exxon, and Boeing on a trip to China next week, reports Semafor. Trump will apparently focus on building his relationship with Chinese President Xi Jinping during the May 14 and May 15 meetings. Treasury Secretary Scott Bessent, United States Trade Representative Jamieson Greer,...
european union eu

EU iPhone Users Get AirPods-Like Pairing and Notification Forwarding for Third-Party Wearables in iOS 26.5

Monday May 11, 2026 1:50 pm PDT by
iOS 26.5 introduces several interoperability changes for third-party wearables, which means European iPhone users have access to new capabilities when using non-Apple accessories. To comply with the EU's Digital Markets Act, Apple is letting third-party wearables access some features that have historically been limited to the Apple Watch and AirPods. Proximity pairing - Third-party...
AirPods Hearing Aid Thumb 1

Apple Watch Hypertension Alerts and AirPods Hearing Aid Feature Expand to More Countries

Tuesday May 12, 2026 10:53 am PDT by
Apple today said Hearing Aid features are now available for the AirPods Pro 2 and AirPods Pro 3 in Italy, Romania, and Czechia, while Hypertension alerts have expanded to Israel. The Hearing Aid option allows the AirPods Pro to be used as an over-the-counter alternative to a traditional set of hearing aids. The AirPods Pro can improve sound to mitigate mild to moderate hearing loss,...

Top Rated Comments

123 months ago
LOL ol'd Timmy apparently doesn't read MacRumors.
MR readers are not representative of the Apple users demographic by a long shot.
Score: 85 Votes (Like | Disagree)
itsmilo Avatar
123 months ago
Apple using the word "Great" is like Valley Girls saying "Awesome". It lost its meaning years ago
Score: 66 Votes (Like | Disagree)
macsplusmacs Avatar
123 months ago
I flipping love my Air Pods.
Score: 63 Votes (Like | Disagree)
turbineseaplane Avatar
123 months ago
Has he ever said or implied anything other than "every product is amazing and the best ever and the most successful"?

He's just complete PR & hyperbole quite frankly.
Totally useless information.
Score: 57 Votes (Like | Disagree)
123 months ago
Well, when you're a tech stock play, what else would you expect the company cheerleader to say?
Score: 52 Votes (Like | Disagree)
FightTheFuture Avatar
123 months ago
Borrowed a coworkers for an afternoon the other day - these things are awesome. Best Apple product in a long time.
Score: 44 Votes (Like | Disagree)
Related Apple News: Wwdc | Macos | Ios 28 | Ipad | Apple Vision Pro Review