Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday'

airpods-4Apple CEO Tim Cook toured the New York Stock Exchange with his nephew this morning, where he took a few moments to do a quick interview with CNBC.

Cook said he couldn't comment on business when asked, but he told the interviewer that Apple has had a "great" holiday season. "It's been a great holiday," he said.

When questioned about Apple's recently released AirPods and the lack of available stock, Cook called the AirPods a "runaway success." "We're making them just as fast as we can," he said.

Introduced in mid-December, the first AirPods began shipping out to customers during the week of December 19th, the first day retail stores began carrying the accessory.


AirPods have proven to be popular with Apple users, and supplies have been constrained since launch. Retail stores and third-party retailers are receiving regular shipments, but many customers have not yet been able to purchase AirPods. Online orders placed today won't ship out for six weeks.

Reviews of AirPods have been largely positive, with customers praising the sound quality, battery life, ease of connectivity, and better than expected Bluetooth range, but some users have been having battery trouble with their Charging Case.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Neutral)
Related Forum: AirPods

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...

Top Rated Comments

121 months ago
LOL ol'd Timmy apparently doesn't read MacRumors.
MR readers are not representative of the Apple users demographic by a long shot.
Score: 85 Votes (Like | Disagree)
itsmilo Avatar
121 months ago
Apple using the word "Great" is like Valley Girls saying "Awesome". It lost its meaning years ago
Score: 66 Votes (Like | Disagree)
macsplusmacs Avatar
121 months ago
I flipping love my Air Pods.
Score: 63 Votes (Like | Disagree)
turbineseaplane Avatar
121 months ago
Has he ever said or implied anything other than "every product is amazing and the best ever and the most successful"?

He's just complete PR & hyperbole quite frankly.
Totally useless information.
Score: 57 Votes (Like | Disagree)
121 months ago
Well, when you're a tech stock play, what else would you expect the company cheerleader to say?
Score: 52 Votes (Like | Disagree)
FightTheFuture Avatar
121 months ago
Borrowed a coworkers for an afternoon the other day - these things are awesome. Best Apple product in a long time.
Score: 44 Votes (Like | Disagree)
Related Apple News: Business | Sport | Reviews | Motoring | Technology