Instagram Has Gained 100 Million Users After Copying Snapchat - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Instagram Has Gained 100 Million Users After Copying Snapchat

by

Instagram announced today that it now has more than 600 million users, with the last 100 million of those users joining the photo and video sharing service in the past six months, a period in which it has added several new Snapchat-like features. Instagram has doubled the 300 million users it had in December 2014.

instagram stories

A lot has changed this year, but the Instagram community and the diversity of expression it provides has remained consistent. And you now have more ways to share than ever before with Instagram Stories, live video and disappearing photos and videos in Direct. Additionally, with updated safety tools that give you more control over comments and other parts of your experience, we’re working to make Instagram safer than ever for connection and self-expression.

Instagram, owned by Facebook, has morphed into a Snapchat competitor this year with the addition of "Stories" that disappear after 24 hours, a new "Events" channel, and photos and videos that disappear in direct messages. Facebook has also wittingly added Snapchat-like features to Messenger.

Update: In related news, Facebook Messenger has been updated today with another new Snapchat-like feature enabling users to customize their photos and videos with text art, filters, stickers, and more, as reported by TechCrunch.

Top Rated Comments

AntJon82 Avatar
121 months ago
IG SCREWED UP WHEN THEY STOP PUTTING THE POST IN CHRONOLOGICAL ORDER
Score: 6 Votes (Like | Disagree)
LordQ Avatar
121 months ago
As much as I loathe both ugly, bloated apps, Snapchat is better just because it is not owned by Crapbook.
Score: 5 Votes (Like | Disagree)
Kaibelf Avatar
121 months ago
As much as I loathe both ugly, bloated apps, Snapchat is better just because it is not owned by Crapbook.
Thats some clever writing there!
Score: 4 Votes (Like | Disagree)
121 months ago
I love the internet and the wealth of information it brings to the world for free.

I love gadgets and the way they can improve otherwise mundane and monotonous tasks.

I still however cannot get my head around the idea that an app that allows someone to share a photo of a cat or their dinner, which then disappears later on, is so massively popular.

If a photo is worth taking and sharing so others can share in the excitement, then isn't that what why they join Facebook?

Clearly it must just be me, I get that.
It's popular for a reason : it's easy to share with people without thinking about what you *leave* on the internet overmuch.

Sometimes I just want to send a picture of something I'm drinking to someone because we just talked about that the day before, or I know it's her favourite drink, etc etc.
Or I send stupid pictures of myself or friends just to show it to some people, but the picture itself won't have any meaning a few minutes/hours/days from now and thus will be a waste of space.


Point is, you share a moment with someone, and that moment is meant to be ephemeral.
Score: 2 Votes (Like | Disagree)
121 months ago
I love the internet and the wealth of information it brings to the world for free.

I love gadgets and the way they can improve otherwise mundane and monotonous tasks.

I still however cannot get my head around the idea that an app that allows someone to share a photo of a cat or their dinner, which then disappears later on, is so massively popular.

If a photo is worth taking and sharing so others can share in the excitement, then isn't that what why they join Facebook?

Clearly it must just be me, I get that.
Score: 2 Votes (Like | Disagree)
ipedro Avatar
121 months ago
Samsung has shown that this strategy works. Many people don't care who did it first or if the copycat is morrally wrong. They just care that they get the product they want.
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Related Apple News: Entertainment | Lifestyle | Health | Travel | Local News