Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares New 'Go Surf' and 'Go Ride' Apple Watch Ads

Apple today released two new 10-second Apple Watch Series 2 fitness-oriented ads that once again position the device as "the gift of go."


"Go Surf" shows an Apple Watch Series 2 being unboxed and used for surfing, while "Go Ride" shows the device being used for urban cycling.


The ads will likely appear on TV in the United States, and possibly elsewhere, alongside "Go Play," "Go Run," "Go Out," and "Go Dance" ads shared last week.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

a.gomez Avatar
121 months ago
Apple really needs to find a way for this thing not to look so ugly on the wrist. It is just a clunky box with a massive band... woof!
Score: 11 Votes (Like | Disagree)
121 months ago
these are misleading ads

1st no surfer ive seen wears an apple watch while surfing. have you tried using the screen when wet?

regarding the cycling - where are the data screens for cadence, power, speed sensor, etc.?
Score: 11 Votes (Like | Disagree)
121 months ago
I don't understand why an Apple Watch is supposed to enhance the experience of riding a bicycle. I used to have a computer on my road bike but I threw it away. I don't care about the numbers. I just want to enjoy the ride.
Score: 9 Votes (Like | Disagree)
Johnny907 Avatar
121 months ago
Nailed it.
Score: 7 Votes (Like | Disagree)
121 months ago
Seriously Apple?

still think the Apple watch is worth what you change for it?

Go Fish.
Definitely worth it for me. It's been on my wrist at least 12 hours a day for about the last year and a half.

Rather than listening to all the typical negative buh-blah on MR from people who didn't own one, I wanted to see for myself and bought the Sport model to check it out first-hand, believing there was still achance it wouldn't work for me and I'd simply return it because I hadn't had a watch on wrist for ten years.

After a week I was sold. No way it was going back. Valuable for everyday fitness activities (cycling, hiking, gym) and for dealing with messages, email, calendar reminders, calls, Siri, etc without having to fish out my phone. And it's an excellent watch for time as well.

So tell me about your Apple Watch personal experiences?
Score: 6 Votes (Like | Disagree)
tremlock Avatar
121 months ago
go surf, go ride, but do not...i repeat DO NOT, upgrade to 3.1.1
Score: 5 Votes (Like | Disagree)
Related Apple News: News | Travel | South Africa | Politics | Business