Amazon is set to cut its Prime annual membership price from $99 for a year to $79 on Friday, November 18. The one-day sale will run from 12am ET until 11:59pm PT and is only available for new members.
Amazon customers in the U.K. can take advantage of a similar promotion beginning today: Anyone who signs up for Amazon Prime between now and the end of Friday will receive a year's subscription for £59 instead of the usual £79 asking price, essentially amounting to three free months of the service.
The promotion coincides with the release of Amazon's new motoring show "The Grand Tour", the first episode of which can be streamed or downloaded on Friday morning by Prime members in the U.K., U.S., Germany, Austria, and Japan. Amazon says the show will be available to watch in 200 countries from December.
The benefits of Prime membership include free one-day delivery on eligible items, access to Amazon Prime Video and Prime Music, unlimited cloud photo storage with Prime Photos, access to the Kindle Owner's Lending Library, and early access to Amazon's Black Friday "lightning" deals.
Members also get an exclusive discount on subscriptions for Amazon's new Music Unlimited streaming service, giving them access to 40 million songs, compared to the 2 million included in the standard Prime Music package.
