The latest numbers from market research firm IDC reveal Apple Watch shipments totaled an estimated 1.1 million units in the third quarter, reflecting a three-month period between July and September, a sharp 71.6% decline compared to an estimated 3.9 million Apple Watch shipments last summer.
The decline can be at least partially attributed to the lack of an Apple Watch refresh until the final two weeks of the quarter, when the Apple Watch Series 2 and slightly updated first-generation models launched. The overall smartwatch market also declined an estimated 51.6% in the third quarter.
Apple still maintained its position as the overall leader of the worldwide smartwatch market with an estimated 41.3% market share, despite posting the second largest year-over-year decline among the leading vendors. Garmin finished in second with an estimated 20.5% market share following strong 342.2% growth.
Garmin's growing list of ConnectIQ-enabled smartwatches and the new fenix Chronos allowed it to leapfrog Samsung, which captured only 14.4% market share based on an estimated 400,000 smartwatch shipments, according to IDC. Lenovo and Pebble rounded off the top five with an estimated 100,000 shipments respectively.
Apple does not disclose Watch sales in its quarterly earning results, instead grouping the device under its "Other Products" category alongside the likes of iPods, Apple TVs, Beats, and accessories. The focus will now shift to the more important fourth quarter, encompassing the busy holiday shopping season.
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Friday October 31, 2025 8:52 am PDT by Tim Hardwick
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far.
Ove...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker.
The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy.
The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.
Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested.
In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day.
The timing of the overnight...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
No **** Sherlock... they've just released some new models, no wonder sales are in a huge decline. Many people have been waiting for those new models, it's that simple.
Why do they always need to conduct a research to find that out? :p
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You mean a device with short battery life, limited app usage, and main feature is for people too lazy to get to their smart phone for an alert is not selling well? I am just shocked!
When the watch can replace the smart phone, they will sell well. until them it's not even a hobby...
Short battery life? Do you have an Apple Watch yourself then? I'm getting through a full day easily, with at least 30% left. Sometimes even 50%.
