Apple debuted a new Apple Music ad tonight during the 2016 Emmy Awards, featuring "Late Late Show" host James Corden pitching commercial ideas to Apple Music executives Jimmy Iovine, Eddy Cue and Bozoma Saint John.
Iovine, Cue and Saint John task Corden with pitching commercial ideas that can easily get across some Apple Music features, like offline listening, hand-picked playlists and over 40 million songs. Instead, Corden pitches a series of ads where he dresses up like iconic music acts.
After he's rejected, Corden pitches more specific commercials where he hands a thirsty boy in a desert an iPhone with Apple Music and where he dives in a body of water filled with 40 million apples. After a few more desperate pitches, the commercial cuts to black with white lettering mentioning that Apple Music has offline listening, hand-picked playlists and over 40 million songs.
The commercial is the latest collaboration between Apple and Corden. The late night host helped open Apple's September 2016 special event by "driving" Tim Cook to the event while singing karaoke. Corden and Apple are also working on a Carpool Karaoke TV show exclusively for Apple Music, though Corden will only be producing the series.
Earlier today, Apple also debuted three other commercials: Two iPhone 7 commercials focused on its water resistance and low-light camera and an Apple Watch Series 2 commercial.
