Apple Shares Full Video of Today's iPhone 7 and Apple Watch Series 2 Event [Update: iTunes Version Available]

After wrapping up its keynote presentation on the iPhone 7 and Apple Watch Series 2 earlier today, Apple this afternoon posted a full video of the event on its website, so that anyone who missed the keynote can catch up on their own time. As usual, Apple is expected to upload the video to YouTube and iTunes at some point later in the day.

Alongside the keynote, Apple also shared a few feature-specific videos that debuted during the keynote today. The short videos showcase the iPhone 7 and iPhone 7 Plus, AirPods, Apple Watch Series 2, and even include a 2-minute recap of everything the company revealed during its September event.


- Apple - Introducing iPhone 7
- Apple - Introducing AirPods
- Apple Watch - Introducing Series 2
- Apple - Don't Blink

In addition to the videos posted online, you can catch up with all of the news surrounding the iPhone 7 event by checking out our list of keynote highlights below, which encompass all of MacRumors' event coverage shared today. Included are detailed articles on the iPhone 7 and iPhone 7 Plus, Apple Watch Series 2, feature spotlight and launch dates for iOS, macOS, and watchOS, and more current posts that'll be updated throughout the day.

iPhone 7 News

- Apple Unveils iPhone 7 With Water Resistance, A10 Fusion, New 'Jet Black' Color, Updated Cameras, No Headphone Jack, and More
- Apple Says New 'Jet Black' Color May Show 'Fine Micro-Abrasions' With Use
- Apple Releases iPhone 7 and iPad Cases in New Colors
- iPhone 7 Hands-On: Improved Cameras, New Jet Black Color, AirPods, No Headphone Jack, and More
- Apple Adds New $29 Screen Repair Option to AppleCare+ for iPhone, Increases Service Fee to $99
- iPhone 7 and 7 Plus are IP67 Water Resistant, But Water Damage Isn't Covered Under Warranty
- Removal of iPhone 7 Headphone Jack Was Essential for Water Resistance, New Camera System
- Apple Boosts Prices on iPhones and Other Products in Europe
- T-Mobile Offering Free 32GB iPhone 7 During Pre-Order With Trade-In

Apple Watch News

- Apple Announces Swimproof 'Apple Watch Series 2' With Built-In GPS and New Ceramic Edition
- Apple and Nike Debut Apple Watch Nike+ Edition
- Apple Discontinues Gold Apple Watch Edition Models
- Apple Shares Five New Videos Promoting Healthy Lifestyle Choices
- Apple Watch Series 2 Continues to Offer Same Battery Life as Original Apple Watch
- Apple Introduces New Collections for Both Apple Watch Series 1 and Series 2
- Apple Watch Series 2 is Fine for Swimming, but Scuba Diving and Waterskiing Not Recommended
- New Colors Launch for Apple Watch Sport Band, Woven Nylon, and Classic Buckle

OS News

- iOS 10 and watchOS 3 Coming September 13, macOS Sierra Coming September 20
- Apple Seeds iOS 10 Golden Master Ahead of September 13 Public Launch
- Apple Releases macOS Sierra Golden Master to Developers
- Apple Seeds watchOS 3 Golden Master to Developers
- Apple Seeds tvOS 10 Golden Master to Developers

General News

- Live Coverage of Apple's 'See You on the 7th' iPhone 7 Event
- Apple Reveals All-New 'Super Mario Run' Game Coming to iOS
- Apple Debuts 'Everyone Can Code' Program to Teach Kids Swift
- 'Pokémon GO' Officially Coming to Apple Watch With New App
- Apple Debuts Wireless 'AirPods' With 5 Hours of Music Playback
- New Beats Headphones Taking Advantage of Apple W1 Wireless Audio Chip Announced
- iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced
- Apple to Sell Standalone Lightning to 3.5mm Headphone Jack Adapter for $9, Lightning EarPods for $29
- Apple SIM Partners With SoftBank in Japan, Expands to Three More Countries
- Everything Apple Announced at Today's iPhone 7 Event in Under Five Minutes
- Apple Pay Coming to New Zealand, Russia and Japan This Fall
- Beats Releases $130 Wired 'EP' Headphones With 3.5mm Plug

Update 9/8/16: Apple has uploaded the full keynote presentation onto iTunes in HD and 1080p.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: iPhone

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
iOS 26

iOS 26.1 Available Tomorrow With These 8 New Features

Sunday November 2, 2025 11:50 am PST by
Following more than a month of beta testing, Apple is expected to release iOS 26.1 this Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline key details about iOS 26.1. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app,...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

Oblivious.Robot Avatar
120 months ago
I gotta admit, the ad alone was pretty amazing!

Definitely feeling the urge to share around, which I think was the point for keeping it short and awesome!
Score: 12 Votes (Like | Disagree)
BMcCoy Avatar
120 months ago
It's all about pop culture now, and less about technology.
Score: 11 Votes (Like | Disagree)
appledefenceforce Avatar
120 months ago
Haters gonna hate. If you don't like don't buy.
Score: 11 Votes (Like | Disagree)
Flow39 Avatar
120 months ago
That "Don't Blink" video is really well done. Great 2-minute summary!
Score: 11 Votes (Like | Disagree)
panleya Avatar
120 months ago
Apple has official jumped the shark. First off, its always been stupid to have a music act at the end of product announcements. They've been terrible and detract from the product (only exception would be announcement of Apple Music). This time took the cake though as we were introduced to Lady Gag-Ga and Cousin It's love child. Really Apple? That's what you want attached to your brand?

Underwhelming product updates, no macbook pro update, and an idiot wearing a giant bow in their head.
Score: 10 Votes (Like | Disagree)
JackieTreehorn Avatar
120 months ago
I'll do even better than the 2 minute recap. Repeat the following 10 times: "It's our best [insert feature] ever and it's amazing."
"And we couldn't be more excited"
Score: 7 Votes (Like | Disagree)