What to Expect From Apple's September 7 Event

We're just a few days away from Apple's annual fall event, where we expect to see the launch of the new iPhone 7 and iPhone 7 Plus, a second-generation Apple Watch with new bands, and refreshed Beats products.

We may also see the debut of Apple's rumored wireless "AirPods" earbuds, and we'll find out when iOS 10, macOS Sierra, tvOS 10, and watchOS 3 will officially launch. For details on all of Apple's new products culled from the rumors we've heard over the course of the last year, read our below guide on what to expect, but beware -- there are lots of spoilers!


iPhone 7 and iPhone 7 Plus

Design wise, the iPhone 7 and iPhone 7 Plus will look a lot like the iPhone 6s and 6s Plus, featuring the same dimensions (4.7 and 5.5-inches) and thickness. There will be some visual differences, though, including relocated antenna bands that no longer span across the back of the device and larger cameras for both devices.

The iPhone 7 is said to feature a bigger camera with optical image stabilization and perhaps a larger sensor for better low-light performance, while the larger iPhone 7 Plus will include a dual-lens camera that should bring some significant improvements resulting in truer colors, less noise, and crisper images for brighter, more detailed photographs.

iPhone 7 three models

iPhone 7 and iPhone 7 Plus dummy models based on the iPhone's design

The other major visual change is the lack of a headphone jack, which is being eliminated in Apple's newest iPhones. Headphones will connect via Lightning or Bluetooth, with the space left by the headphone jack being taken up by a second set of speaker holes. These won't necessarily be functional speaker holes and are not an indication of stereo sound -- one of the holes may house a microphone while the others will simply be cosmetic additions to make the phone look symmetrical.

Lightning provides better quality audio than a 3.5mm headphone jack, which may be one reason Apple is making the switch. The removal of the jack could also be a major factor that's allowing Apple to improve the water resistance of the iPhone 7, as has been rumored. It's not clear if enhanced water resistance will be a quiet update or a headline feature, but liquid should be less of a problem for the new devices.

Better water resistance and better reliability may also be the reason behind another rumored feature, the introduction of a flush Home button. Apple is said to be eliminating the physical Home button in the iPhone 7, introducing a flat button with haptic feedback capabilities to mimic traditional button presses.

iPhone 7 three models

iPhone 7 and iPhone 7 Plus dummy models based on the iPhone's design

Inside, the iPhone 7 is expected to include a more efficient A10 processor, faster LTE and Wi-Fi chips, and perhaps some improvements in battery life introduced through software and hardware streamlining and a somewhat larger physical battery. Displays that adopt features first introduced in the 9.7-inch iPad Pro, such as DCI-P3 Wide Color gamut and True Tone ambient lighting adjustments, are not out of the question.

2GB of RAM is rumored for the smaller 4.7-inch iPhone 7, while the larger iPhone 7 Plus could come with 3GB of RAM because of the greater system resources a dual-lens camera consumes. 16GB of storage space is rumored to be a thing of the past, and the iPhone 7 and 7 Plus models are said to start at 32GB of storage with a maximum of 256GB of storage. That latter option may be limited to the 5.5-inch iPhone.

The iPhone 7 could come in five colors this year: Rose Gold, Gold, Silver, Space Gray, and a new "glossy" Space Black color. Multiple rumors have hinted at the Space Black color option, but whether it'll actually happen is up in the air because we haven't seen much evidence of the new color.

For more details on what to expect from the iPhone 7 and iPhone 7 Plus, make sure to check out our full iPhone 7 roundup.

Apple Watch 2

Like the iPhone 7, the Apple Watch 2 is rumored to feature few, if any, exterior design changes, so it's going to look a lot like the original Apple Watch. It will continue to come in 38mm and 42mm sizes, and Apple will continue offering the watch in different materials at a range of price points.

Improvements to the second-generation Apple Watch will be largely internal, with Apple rumored to be including a faster processor, better waterproofing, a bigger battery, GPS functionality, and a barometer.

applewatchlineupall
GPS functionality and a barometer will enable better navigation and fitness tracking capabilities, with the Apple Watch 2 able to better calculate location when not near the iPhone. Based on part leaks, the 42mm Apple Watch 2 could have a 35 percent larger battery, and similar improvements would likely be introduced in the smaller model.

A slightly thinner Apple Watch display has been spotted, in line with rumors suggesting the company will use new display technology, but space saved with the display component may be taken up by the larger battery, resulting in an Apple Watch 2 that's likely to be the same thickness as the original Apple Watch. Additional battery life is essential to compensate for the inclusion of a GPS chip.

Apple-Watch-2-parts

A display component said to be for the Apple Watch 2

We've heard some confusing rumors about the Apple Watch that have suggested Apple is planning to introduce an upgraded first-generation Apple Watch with a faster processor and improved waterproofing, so there is the possibility that models at different price points could have different features.

With many existing Apple Watch models and bands out of stock, the Apple Watch 2 will undoubtedly be accompanied by a selection of new Apple Watch bands in new colors and perhaps new styles. Details on forthcoming Apple Watch bands have not been leaked, though.

For more details on what to expect from the Apple Watch 2, make sure to check out our full Apple Watch 2 roundup.

Software Release Dates

iOS 10, macOS Sierra, tvOS 10, and watchOS 3 have been in testing since they were first unveiled at the Worldwide Developers Conference in June, so we're well acquainted with the new software features, but the September 7 event should offer one missing tidbit of information - official release dates.

iOS 10 will likely be released two days ahead of when the iPhone 7 launches, which is when we've seen past iOS releases take place. Rumors suggest the iPhone 7 will be available on either September 16 or September 23, so we'll see iOS 10 on Wednesday, September 14 or Wednesday, September 21.


Because watchOS 3 goes hand in hand with iOS 10, it's likely to be released on the same day iOS 10 is released.

Mac software updates have historically come later in the month than iOS releases, so we may not see macOS Sierra until the end of September. As tvOS is a new operating system, tvOS 10 is a bit of a wildcard. It could come alongside iOS 10 and watchOS 3, or later in the month with macOS Sierra.


Apple is likely to release golden master versions of iOS 10, macOS Sierra, watchOS 3, and tvOS 10 following the event to finish final testing ahead of the public launch of the software.

For details on the new features included in the software updates, visit our roundups:

- iOS 10
- macOS Sierra
- tvOS 10
- watchOS 3

New Beats Products

Apple accidentally let it slip that new Beats products are in the works, with a debut set for the September 7 event. No details are available on the prospective update, but it will undoubtedly see the release of new wireless Beats headphones and wired Beats headphone models with Lightning connectors.

Beats-Rose-Gold

AirPods

For the last several months, Apple has been quietly working on a product called "AirPods," which are said to be wireless Bluetooth earphones that could be sold alongside the iPhone 7. The AirPods are rumored to be totally wireless like the Bragi Dash, without a connective cord between the earpieces.

The wireless earphones reportedly have a battery life of approximately four hours, but may ship with a carrying case that serves as a rechargeable battery to extend battery life as much as possible.

bragidash

Apple's "AirPods" could look similar to the Bragi Dash

We don't know if the AirPods are going to be unveiled at the September 7 event, but Apple was recently granted a number of product certifications from the Eurasian Economic Union, including AirPods, suggesting it is a finished or near-finished product. Nevertheless, the AirPods may not be ready to go and are something of an unknown for the event.

No MacBooks

We're all eager to see new Macs, especially the rumored MacBook Pro that features a major design overhaul with an OLED function bar, but unfortunately, refreshed Macs are not expected at the September 7 event.

Multiple reputable sources have said the event will focus on the iPhone and Apple Watch 2, with Macs to come later in the year, perhaps as soon as October.

macbooktouchpanelmain

Rendering of the MacBook Pro with touch panel

MacRumors will be offering a live blog and full coverage of Apple's September 7 event, both here on MacRumors.com and through our MacRumorsLive Twitter account, so make sure to join us on Wednesday morning at 10:00 a.m. Pacific Time to see just what Apple has in store.

Related Roundups: Apple Watch 11, Apple TV, MacBook Pro

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
iOS 26

Apple This November: iOS 26.2 Beta, Rumored New Products, and More

Thursday October 30, 2025 12:42 pm PDT by
Tomorrow is Halloween, and then November is upon us. Below, we outline what to expect from Apple next month, as the slower holiday season approaches. Apple is expected to kick off November by releasing iOS 26.1, iPadOS 26.1, macOS 26.1, watchOS 26.1, tvOS 26.1, and visionOS 26.1. With beta testing now wrapped up, the updates will likely be released this Monday, November 3 or Tuesday,...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 18 Siri Personal Context

Apple CEO Tim Cook Says Revamped Siri on Track to Launch Next Year

Thursday October 30, 2025 1:50 pm PDT by
Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April. "We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it,...

Top Rated Comments

chrismail627 Avatar
120 months ago
You heard it here first.
Score: 90 Votes (Like | Disagree)
JilzVT Avatar
120 months ago
Well that was depressing.

What exactly has Apple been doing the past two years?
Score: 57 Votes (Like | Disagree)
kungxpao Avatar
120 months ago
Well that was depressing.

What exactly has Apple been doing the past two years?
Score: 42 Votes (Like | Disagree)
tkukoc Avatar
120 months ago
Underwhelming. Get this keynote over with and bring on 2017.
Definitely feels that way! Still hoping for some sort of "wow" factor but this isn't the same Apple as years past. They seem to be releasing materials on a "just get by" mentality, instead of pushing the envelope.
Score: 33 Votes (Like | Disagree)
smacrumon Avatar
120 months ago
Underwhelming. Get this keynote over with and bring on 2017.
Score: 30 Votes (Like | Disagree)
Larry-K Avatar
120 months ago
I'm trying to tamp down my enthusiasm, but since I have none, it will be difficult.
Score: 27 Votes (Like | Disagree)