Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.

13658442_1066446680109030_1593753198_n

WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)

The location will mark Apple's tenth retail store in New York City after its first Brooklyn store opens in Williamsburg this Saturday. Apple has another six stores in Manhattan, one in Queens, and one on Staten Island. The Bronx is the only borough that remains without an Apple Store within New York City limits.

Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and an alteration permit confirmed the company's construction plans earlier this year. The store is said to be situated at the underground level, and it will reportedly span two floors with up to 10,000 square feet of space each.

Update: Apple plans to open its World Trade Center retail store on August 16, the latest projected opening date of the Oculus complex, according to multiple sources.

Top Rated Comments

RichTF Avatar
124 months ago
So the site where over a thousand people died in a terrorist attack was redeveloped?

I feel they should have built a memorial on the site and left it at that. Somewhere people could have gone to sit and reflect. But I guess money talks and people are greedy.
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
Score: 14 Votes (Like | Disagree)
Kestrel452 Avatar
124 months ago
I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
I personally am not of the mindset that you need to permanently retire that land for anything but green space in order to honor the 9/11 victims. IMHO, there is no better response to terrorism than replacing what they've blown up with something even taller or more grandiose. Don't let them destroy our commerce, which is exactly what they want. Apple building a store is just business as usual, as it should be.
Score: 11 Votes (Like | Disagree)
britboyj Avatar
124 months ago
Something about that seems so wrong to me...

(Note: I haven't been to or seen the site since the attacks)
The World Trade Center is an office complex. It was before 9/11, it is now. This isn't a store INSIDE THE MONUMENT or anything.
[doublepost=1469744527][/doublepost]

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(
MOST of those skyscrapers existed prior to 9/11, and simply weren't brought down in the attack, or subsequently due to collateral damage. Where do you draw the line with your solution? Do you lower the entirety of Manhattan out of "respect to the victims?"

The best response to terrorism is to rebuild, bigger, stronger and more grandiose. Memorials are fine, but it shouldn't look like we're wallowing in sadness 15 years on. That just sends the message that their attack had an impact, and encourages more.
Score: 6 Votes (Like | Disagree)
Edge100 Avatar
124 months ago


Mammon trumps God in today's world, I'm sad to say.
I believe it was belief in God that caused the problem at the WTC in the first place...
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
124 months ago
Wow, the tenth in New York City! I sometimes forget how vast NYC is.

Here in the humble UK we pretty much have one per city, excluding London. Though our cities must seem like quaint villages :D
Score: 3 Votes (Like | Disagree)
FactVsOpinion Avatar
124 months ago
There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
And not only that, but also... It's not as if Apple is planting there store inappropriately adjacent to the memorial. Rather, it'll be in an underground station that will filled with retail stores of various kinds.
Score: 3 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...