iOS and Android Capture Combined 98.4% Share of Smartphone Market - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

iOS and Android Capture Combined 98.4% Share of Smartphone Market

The latest numbers from research firm Gartner reveal that the smartphone industry continues to be largely a two-horse race between iOS and Android. The two mobile operating systems combined for 98.4 percent worldwide market share in the fourth calendar quarter of 2015, compared to 96.4 percent in the year-ago quarter.

Android remained the world's most widely used smartphone operating system with 80.7 percent market share, while iOS recorded 17.7 percent market share. The fourth quarter has historically been the most successful for iPhone and Android-based smartphone sales due to the holiday shopping season.

Galaxy-S6-iPhone-6s
Windows Phone and BlackBerry smartphones accounted for just 1.1 percent and 0.2 percent market share respectively during the three-month period ending December. The results are largely unsurprising, as Microsoft is scaling back its Windows Phone efforts and BlackBerry released its first Android smartphone last year.

Gartner-Q4-15-OS-Share
Apple and Samsung shipped a collective 551.2 million smartphones in 2015, trailed by Huawei, Lenovo-Motorola, and Xiaomi with 107.1 million, 73.9 million, and 72 million shipments respectively, according to recent Strategy Analytics data. Global smartphone shipments totaled a record 1.44 billion in 2015.

Windows Phone was perhaps the closest platform to being a true third place competitor, but its market share has dwindled as iOS and Android continue to grow. Samsung and Mozilla also have Linux-based mobile operating systems in Tizen and Firefox OS respectively, but adoption of each platform is comparatively slim.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...

Top Rated Comments

132 months ago
Android = most volume.
iOS = most profit.
That's it. People shouldn't flame over it.
Score: 8 Votes (Like | Disagree)
APlotdevice Avatar
132 months ago
So, what you're saying is that I should buy blackberry stock now because there is only one way to go..... up.
The only way for them to go now is bankrupt.
Score: 7 Votes (Like | Disagree)
APlotdevice Avatar
132 months ago
Microsoft might not be in such dire straits if they hadn't screwed over their existing mobile customer base. Repeatedly.
Score: 7 Votes (Like | Disagree)
AppleScruff1 Avatar
132 months ago
Not sure what those entities have to do with this thread.
You said consumers should care about profits, and I'm guessing when your electric bill, gas bill, cell bill, interest rate etc goes up, you aren't cheering the companies on because they are making a good profit.
Score: 6 Votes (Like | Disagree)
132 months ago

iOS and Android Capture Combined 98.4% Share of Smartphone Market
Interesting language in the title.

Really, it should read something like "Apple secures just 17.7% of market, down from 20.4%" or "Apple's smartphone market share declines to 17.7%". But by lumping Apple in with Android, MacRumors are trying to make it all sound positive for Apple.

Microsoft could use the same logic by saying "iOS, Android and Windows Phone capture combined 99.5% share of smartphone market"
Score: 6 Votes (Like | Disagree)
jamezr Avatar
132 months ago
You said consumers should care about profits, and I'm guessing when your electric bill, gas bill, cell bill, interest rate etc goes up, you aren't cheering the companies on because they are making a good profit.
I am always amazed at apple fans bragging about profits. Do they really celebrate being overcharged? Do they really understand the correlation between the two?
Score: 5 Votes (Like | Disagree)
Related Apple News: Iphone 17e | Ios 27 | Iphone | 14 Inch Macbook Pro | Belkin Airtag Accessories