Apple TV 4 Deliveries Begin as Apple Releases Final tvOS Build and App Store Goes Live - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple TV 4 Deliveries Begin as Apple Releases Final tvOS Build and App Store Goes Live

Customers who pre-ordered the Apple TV and opted for one-day shipping have begun receiving their devices in New Zealand, where it is just after 9:00 a.m. local time. Deliveries will begin soon in Australia and countries in Asia, before expanding to Europe and the United States.

Those who pre-ordered their Apple TVs on Monday can expect to begin receiving them at the end of this week and the beginning of next week, as not choosing one-day shipping largely offered delivery estimates of November 2 to November 4.

appletv
Apple's retail stores will also begin selling the Apple TV on Friday, October 30. The first customers in Australia should be able to pick up an Apple TV in the next few hours.

As customers begin receiving their Apple TVs, Apple has officially launched the tvOS operating system for the device to allow those with developer and review units to update to the publicly released version. Following the update to the official tvOS software, users are able to access the App Store and search function to locate and install apps on the device.


The Apple TV is available for purchase from the Apple online store. It's priced at $149 for 32GB storage and $199 for 64GB storage.

(Thanks, Scott!)

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

136 months ago
I'm trying to get excited about this, but until I see some useful killer apps, or an innovative subscription service, I just can't.....
Score: 17 Votes (Like | Disagree)
Juicy Box Avatar
136 months ago
I am excited for the future of the Apple TV and TV OS!
Score: 10 Votes (Like | Disagree)
136 months ago
I am excited for the future of the Apple TV and TV OS!
Hey, Phil.
Score: 7 Votes (Like | Disagree)
vatter69 Avatar
136 months ago
I really want to upgrade - sick of Airplaying Amazon Prime to my ATV3 - however until i see confirmation that Amazon will actually launch such an app - im leaning towards the Fire TV. God what did i just say? :)
Score: 7 Votes (Like | Disagree)
8692574 Avatar
136 months ago

1. Twitter App
2. Facebook App
3. Home Kit integration
4. Streaming options (Netflix, Hulu, even an Apple Streaming service)
5. Seinfeld streaming service (yes I watch it that much).
6. Music Visualizer - the worlds best digital jukebox on your TV.
7. Information queries - this ranges from todays news to your calendar appointments and also read me my email please!
Please no ... Facebook on the TV no!!! We need a world with less Facebook not more!
Score: 5 Votes (Like | Disagree)
ErikGrim Avatar
136 months ago
OK, so my 64GB AppleTV and Nimbus controller arrived today. I hooked it up to my 65" 4K display. Here's what I thought

First impressions:
- Once setup and apps downloaded it's amazing how quickly it fades into your nightly viewing.
- Navigation is really natural
- Picture quality is fantastic, even with 1080p on a 4K screen (tested using mostly Netflix)
- Amazing step up from using HDMI out from iMac in every way, very slick and frictionless experience
- Never mind stepping up from a ghetto Chromecast
- Alto is fantastic on a big screen
- Oceanhorn is AMAZING on a big screen, really brings the full Zelda: Wind Waker experience alive
- Screensavers are gorgeous

The so so:
- Apps like Airbnb and TripAdvisor look gorgeous, although their usefulness beyond that is questionable.
- No sync with phone for apps
- No download all for purchased apps
- Siri is limited beyond the functions demoed (will be fixed soon)
- Plex is still in review (hopefully out soon)

The bad:
- Phone setup didn't work at all. Just never registered or did anything. Turned BT off and on, turned WiFi off. Nothing. (iOS 9.1)
- Entering passwords really is a pain, just awful
- Early days with apps clearly: Never found out how to multiplayer in Crossy Road. Nimbus mapping for Alto wing suit also dropped me back into menu
- My TV introduces a very slight, but noticable lag from upscaling 1080p.
- Haven't really needed to try out Siri yet (kudos to easy navigation I guess?)

I fully expect the latter to work itself out. All in all this is the best experience I've had with my new (and first ever) TV. Even training the remote to set my TVs volume felt like magic. Anyone tried any third party upscalers that reduce lag? There's practically zero lag if the TV gets a native 4K signal from my iMac.

BOTTOM LINE: It's still very early days, but yes, I can very much see this being the serious base platform for the future of TV. The UI is a delight and it smoothes out so much friction that everything else I've had to deal with on a TV previously that we just instantly started USING it instead of TESTING it. Watched a full movie length documentary, four TV show episodes off Netflix. And spiced it up with gaming inbetween. Thoroughly enjoyable and with a lack of frustration that usually comes with anything having to deal with TV and devices. And that's a solid B+ in my book.
Score: 4 Votes (Like | Disagree)
Related Apple News: Mac | News | Opinion | Travel | Sport