Apple Stores to Start Selling Apple TV 4 on Friday

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

apple-tv-4th-gen
Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn't allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 26

iOS 26.4 and iOS 27 Features Revealed in New Leak

Friday December 12, 2025 10:56 am PST by
Macworld's Filipe Espósito today revealed a handful of features that Apple is allegedly planning for iOS 26.4, iOS 27, and even iOS 28. The report said the features are referenced within the code for a leaked internal build of iOS 26 that is not meant to be seen by the public. However, it appears that Espósito and/or his sources managed to gain access to it, providing us with a sneak peek...
apple beta 26 lineup

Apple Leak Confirms Work on Foldable iPhone, AirTag 2, and Dozens More Devices

Monday December 15, 2025 2:05 pm PST by
Last week, details about unreleased Apple devices and future iOS features were shared by Macworld. This week, we learned where the information came from, plus we have more findings from the leak. As it turns out, an Apple prototype device running an early build of iOS 26 was sold, and the person who bought it shared the software. The OS has a version number of 23A5234w, and the first...
Apple Logo Top Half

Early iOS 26 Software Leak Uncovers Dozens of Upcoming Apple Features

Monday December 15, 2025 3:05 pm PST by
Software from an iPhone prototype running an early build of iOS 26 leaked last week, giving us a glimpse at future Apple devices and iOS features. We recapped device codenames in our prior article, and now we have a list of some of the most notable feature flags that were found in the software code. In some cases, it's obvious what the feature flags are referring to, while some are more...
Apple Foldable Thumb

Leak Reveals Foldable iPhone Details

Monday December 15, 2025 9:09 am PST by
The first foldable iPhone will feature a series of design and hardware firsts for Apple, according to details shared by the Weibo leaker known as Digital Chat Station. According to a new post, via machine translation, Apple is developing what the leaker describes as a "wide foldable" device, a term used to refer to a horizontally oriented, book-style foldable with a large internal display....
iOS 26

Apple Releases iOS 26.2 With Alarms for Reminders, Lock Screen Changes, Enhanced Safety Alerts and More

Friday December 12, 2025 10:10 am PST by
Apple today released iOS 26.2, the second major update to the iOS 26 operating system that came out in September, iOS 26.2 comes a little over a month after iOS 26.1 launched. ‌iOS 26‌.2 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings >...
iOS 26

iOS 26.2 Coming Soon With These 8 New Features on Your iPhone

Thursday December 11, 2025 8:49 am PST by
Apple seeded the second iOS 26.2 Release Candidate to developers earlier this week, meaning the update will be released to the general public very soon. Apple confirmed iOS 26.2 would be released in December, but it did not provide a specific date. We expect the update to be released by early next week. iOS 26.2 includes a handful of new features and changes on the iPhone, such as a new...
iOS 26

iOS 26.3 Beta 1 Features: What's New So Far

Monday December 15, 2025 4:23 pm PST by
Apple is testing iOS 26.3, the next version of iOS 26 that will launch around January. Since iOS 26.3's testing is happening over the holidays, it is a smaller update with fewer features than we've seen in prior betas. We've rounded up what's new so far, and we'll add to our list with subsequent betas if we come across any other features. Transfer to Android Apple is making it simpler...
airpods max 2024 colors

AirPods Max 2 Likely to Offer These 10 New Features

Monday December 15, 2025 7:41 am PST by
Apple released the AirPods Max on December 15, 2020, meaning the over-ear headphones launched five years ago today. While the AirPods Max were updated with a USB-C port and new color options last year, followed by support for lossless audio and ultra-low latency audio this year, the headphones lack some of the features that have been introduced for newer generations of the regular AirPods and the ...

Top Rated Comments

MichaelJohnston Avatar
132 months ago
Yay,

So $17 to get it on Friday is dat apple tax doe
The Apple Tax is built in. This is the "I was a stupid, impulsive dummy tax."
Score: 9 Votes (Like | Disagree)
critter13 Avatar
132 months ago
uh this would have been nice to know
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
132 months ago
right looks like ill get my friend over in the states to buy and ill cancel my order in the UK
By the time you pay the duty on it and get it shipped to you, you'll get it later and pay more.

uh this would have been nice to know
How could you not have known that? Every time they release a new product with a pre-order the shipping data for release day is the day you can get it in the store. This is true of the iPad, iPhone, MacBook, iMac, and every other Apple product.
Score: 8 Votes (Like | Disagree)
Karma*Police Avatar
132 months ago
Might have to cancel my online order and pick one up in person. I don't think mine is arriving until the following week.
Score: 6 Votes (Like | Disagree)
MrENGLISH Avatar
132 months ago
Would have been nice to know the other day. I wouldn't have ordered online had I known this. Apple needs to fire the person in charge of these releases. Apple Watch release was screwed up too. What is going on with Apple lately???
Score: 6 Votes (Like | Disagree)
penajmz Avatar
132 months ago
mine is on track to be delivered on Friday ... currently in 'preparing for shipment' state. No confirmation yet that it will really be here on Friday, but I think timing looks good.



If you spend the extra 18 bucks, you should have it than by Friday (hopeful guessing ....)
I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
Score: 5 Votes (Like | Disagree)