Video Shared With Apple Employees Shows 'Softer Side' of Steve Jobs - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Video Shared With Apple Employees Shows 'Softer Side' of Steve Jobs

by

Steve JobsA video obtained exclusively by ABC News today aims to showcase the "softer side" of Steve Jobs, with the former Apple CEO addressing an assembly of Apple employees the day before the release of the original iPhone in 2007.

During the brief clips shared by ABC News, Jobs urges the company's employees to go in to an Apple Store and "just give one of the Apple retail store employees a hug," discusses his theory of corporate management, and debunks the history to his famous ripped jeans.

The footage was shared with Apple's employees yesterday to mark the fourth anniversary of Jobs' death on October 5, 2011. A handful of well-known Apple executives put together some personal essays in memory of the Apple co-founder, including current Apple CEO Tim Cook, calling him "brilliant" and with "a great sense of humor."


A lot of Jobs' past has been resurfacing recently alongside the release of a handful of films chronicling his life, including Steve Jobs: The Man in the Machine and the upcoming Aaron Sorkin-penned Steve Jobs movie. A few of Jobs' supporters aren't backing many of these interpretations of him, including his widow Laurene Powell Jobs, who tried to cease production on the Sorkin script multiple times.

Top Rated Comments

TheRainKing Avatar
137 months ago
I miss him :(
Score: 15 Votes (Like | Disagree)
UnfetteredMind Avatar
137 months ago
Be nice if they just showed the video instead of talking over it, doing constant cuts, wipes, etc.
Score: 10 Votes (Like | Disagree)
137 months ago
The first person to post a non-Flash international link to the video gets a cookie.
Doing this for the cookie :)
https://www.dropbox.com/s/kco2rog7v6tvdl4/Newly%20Released%20Tapes%20Reveal%20Visionary%20Genius%20of%20Apple%27s%20Stev.mp4?dl=0
Score: 6 Votes (Like | Disagree)
PinkyMacGodess Avatar
137 months ago
It's strange as I was thinking about this the other day.

I was watching that 'internal' video on YouTube where Steve introduced the Think different campaign to employees, and I was wondering, I bet there's tons of footage filmed from internal meetings that very few people have ever seen before.

I think, over time, as it becomes more acceptable (from a secrecy standpoint), they should release more of these videos.
There is no way, if he really was such a big butthead, that he was able to achieve so much.

People like that rarely instill much loyalty in employees...
Score: 6 Votes (Like | Disagree)
tombiscuit Avatar
137 months ago
The first person to post a non-Flash international link to the video gets a cookie.
Score: 6 Votes (Like | Disagree)
Mac Fly (film) Avatar
137 months ago
This video adds nothing new. How else was he supposed to talk when rallying the troops? He was a charismatic man, we know this. We've seen videos like this many times. He was also a complicated man who could behave drastically differently in the given circumstance. He could be brilliant and inspiring, but he could also be a major, major ass. The fact that this video is news is worrying for modern journalism.
Score: 4 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
Related Apple News: Business | Opinion | Politics | Education | Mac