Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event

Ahead of next week's big iPhone-centric event, Apple has begun decorating the Bill Graham Civic Auditorium in San Francisco where the event will take place. As shared by several Twitter and Instagram users, signs with the Apple logo are beginning to go up, and several Apple-branded flags are flying.

A white Apple logo with rainbow-colored accents against a blue background is shown on one wall of the auditorium, shared by CBS/CNET photographer James Martin. The same design was seen on the invitations for the event and was created to mimic Siri's look on the Apple Watch and iOS 9.

applelogobillgraham
Security is heavy around the auditorium, with security guards and police officers guarding signage that's being put up, according to someone on site who spoke to MacRumors and provided pictures. Some of the security guards are now wearing outfits with Apple logos on them.

applelogobuilding
The colorful Apple logos are accompanied several flags surrounding the auditorium, featuring a white Apple logo on a dark blue background. Swarms of workers are all over the perimeter of the auditorium, running cables up walls into the interior and building out the infrastructure needed for the event.

appleflags
Along with the flags, Apple has decorated light posts in the area with matching Siri-style banners in a dark blue shade. The decorations for the Bill Graham Civic Auditorium are already beginning to outshine decorations and signage used at past events, and Apple is likely to continue adding more over the course of the weekend.

lightposts
Apple's upcoming Wednesday, September 9 event is expected to be huge. The auditorium where it's being held seats 7,000, and the company may be using some of the available space to demo products that will be released. The event will see the debut of an unprecedented number of devices, including the iPhone 6s and 6s Plus, the new Apple TV, the iPad mini 4, and the iPad Pro.

Apple is also expected to introduce additional Apple Watch Sport materials, perhaps in gold, and new Sport bands. An iPad keyboard may also make an appearance at the event, and we'll also get release details for iOS 9 and watchOS 2.

MacRumors will provide live coverage of Apple's event, through a live blog on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, John!)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...

Top Rated Comments

Oblivious.Robot Avatar
138 months ago

It's happening! :D
Score: 30 Votes (Like | Disagree)
138 months ago
In what universe is the background of this BLUE?


#purple
Looks gold to me.
Score: 27 Votes (Like | Disagree)
138 months ago
I was walking past there today and I saw the Apple hired goons roughing up a homeless person.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
I was walking past there today and I saw a unicorn eating a bowl of cereal.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
Score: 23 Votes (Like | Disagree)
JeffyTheQuik Avatar
138 months ago
I pledge allegiance to the flag...
Score: 18 Votes (Like | Disagree)
138 months ago
I think this is too big for just a normal announcement. Even if they are announcing new iPhone, TV, laptops and iPad, I have a feeling something else that nobody is expecting will come up.

With all the decorations, and a myriad of rumors flying around, seemingly more than normal, I think Apple is covering up something big. Classic misdirection. We shall see.
Score: 17 Votes (Like | Disagree)
138 months ago
I hope for the sake of those emotionally connected to Apple that there's something of significance to see. They buy into the hype hook line and sinker. The tension filled, anticipatory posts that reveal how much a single Apple event means to them is unlike anything seen anywhere else. These are highly invested worshippers.
...says maxsix, "macrumors regular"


Attachment Image
Score: 14 Votes (Like | Disagree)
Related Apple News: Iphone | Motoring | Iphone | Politics | Ipad