Apple's Jeff Williams: Native Apple Watch Apps Coming This Fall, Apple Watch Sales are 'Fantastic'

applejeffwilliamsApple's Vice President of Operations Jeff Williams today took the stage at Re/code's Code Conference in Rancho Palos Verdes, California, to speak about Apple's recently released wearable device, the Apple Watch.

Williams is the person who oversees Apple's supply chain, much like Tim Cook used to before he became Apple's CEO, and he was described by Walt Mossberg as the "quiet figure" behind many of Apple's popular products like the iPhone and the Apple Watch. Williams says he oversees 3,000 engineers in addition to the supply chain, and offered a tidbit on Apple's recent 74 million iPhone sales in the holiday quarter -- if you stack them like pancakes, they'd reach higher than the International Space Station.

According to Williams, who declined to give specific sales figures on Apple's wearable, the Apple Watch is doing "fantastic." When asked by what metric, he went on to say that customers "love the Apple Watch" even more than he expected. The Apple Watch, he said, is "gathering momentum" even in a market where other products aren't doing as well, because many millennials don't wear watches.

When pressed for details on Apple Watch sales numbers, Williams said that Apple would "rather spend time making great products" than focusing on the numbers, but he did say Apple had sold "a lot" of them.

On the topic of Apple Watch apps, Williams says third-party apps will get better when developers are able to release native apps and when access to native sensors is permitted. He gave an example of what a native Apple Watch app might do, suggesting an app like Strava will be more full featured as it would have direct access to sensors.

The native Apple Watch app SDK will be previewed at WWDC, according to Williams, suggesting full featured Apple Watch apps that can access health sensors, the Digital crown, and more, will be available when iOS 9 is released to the public in the fall.

Williams also spoke on working conditions at its supplier's factories in China, reiterating Apple's efforts to improve the lives of factory workers, and he talked about ResearchKit, Apple's platform for enabling researchers to obtain health-related data from iOS users for studies and research.

Apple's already learned "some amazing things" with ResearchKit. Using Parkinson's disease research as an example, Williams says that Apple discovered a set of the control group participants in that study had Parkinson's but didn't know it. When it comes to Apple Watch, its medical contributions will be "huge," says Williams, but true medical features may take awhile because of the need for health studies and regulatory approval. "We're just beginning," he said, commenting on Apple's health efforts and ResearchKit, and in a later comment, he said that Apple has a "great interest" in helping people.

Williams also hinted at Apple's interest in the car. When asked about what industries Apple's looking at for its next amazing product, Williams referenced the car as "the ultimate mobile device," but then clarified he was speaking of CarPlay. He went on to say that Apple's "exploring a lot of interesting areas."

Additional details on Williams' interview can be found over at the full Re/code live blog, and when video clips of his interview become available, we'll update this post to include them.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

guzhogi Avatar
136 months ago
Why do I fear Apple would do something this if it built a car?
Score: 31 Votes (Like | Disagree)
Applefanhater Avatar
136 months ago
Why do I fear Apple would do something this if it built a car?
Image (http://quicklol.com/wp-content/uploads/2012/05/windows-vs-mac-cars.jpg)

You're running 2 years on an oil filter, you got problems. What a terrible comparison.
Score: 17 Votes (Like | Disagree)
macduke Avatar
136 months ago
Williams says he oversees 3,000 engineers in addition to the supply chain, and offered a tidbit on Apple's recent 74 million iPhone sales in the holiday quarter -- if you stack them like pancakes, they'd reach higher than the International Space Station.

…

When pressed for details on Apple Watch sales numbers, Williams said that Apple would "rather spend time making great products" than focusing on the numbers, but he did say Apple had sold "a lot" of them (http://recode.net/2015/05/27/apples-jeff-williams-on-apple-watches-sold-a-lot/).

These two statements are at odds. Someone at Apple figured up that the iPhones sold last quarter would reach the ISS, but suddenly when it comes to the Apple Watch numbers aren't important at all because their focus is on making great products? OH OK THEN.

That being said I'm sure the numbers are ok, but he should have said instead that it will have to wait until quarterly conference calls or WWDC keynote or whatever. We realize all new market products start out slow.
Score: 14 Votes (Like | Disagree)
brianvictor7 Avatar
136 months ago
They need to start inventing new words to describe their products. Fantastic, amazing, incredible and such are worn out. How about things like "The Sales Are iPhonetastic?" or "Appletastic" or "Jobsworthy" or "Pixarmazing." You know, something more concretely descriptive. :D
Score: 9 Votes (Like | Disagree)
NissanGuy23 Avatar
136 months ago
Why do I fear Apple would do something this if it built a car?
Image (http://quicklol.com/wp-content/uploads/2012/05/windows-vs-mac-cars.jpg)

More like, the apple car lasts 20 years, and the PC car keeps breaking down and the stealership down the street will charge you massive amounts of money replacing random things and not fixing the problem.
Score: 8 Votes (Like | Disagree)
sza Avatar
136 months ago
"Since the sales are fantastic, we are going to replace it soon!"
Score: 7 Votes (Like | Disagree)