Apple doesn't plan to offer the Apple Watch for sale in its retail stores on Friday, having opted to restrict orders to online purchases only, but some retail stores around the world will have Apple Watches in stock for customers to purchase on April 24.
Several high-end fashion boutiques will be offering the watch for sale beginning Friday, according to a new report from The New York Times. Stores with stock will include Dover Street Market in Tokyo and London, Maxfield in Los Angeles, Colette in Paris, the Corner in Berlin, and 10 Corso Como in Milan.
All of these stores were previously unveiled as retail locations that would carry the Apple Watch, but it was not known that the stores would have stock for customers to purchase on launch day, given the Apple Watch supply constraints that Apple has highlighted. In a press release sent out on April 9, Apple retail chief Angela Ahrendts said "strong customer demand" would exceed supply at launch.
Many of the stores have the Apple Watch displayed prominently on their websites, along with wording that says the device will be available in store as of Friday. As noted by The New York Times, all of the places that will have the Apple Watch in stock on Friday are high-end fashion-oriented boutiques known as "retail trendsetters."
It's not known exactly how much stock each of the stores will be given or of what type, but Dover Street Market did share some detail on its numbers. The store in Ginza, Tokyo will have 350 watches to sell, while the store in London will have 570. Neither store will offer the Apple Watch Edition, as it is backordered.
Apple initially declined to comment on its partner stores offering in-store Apple Watch stock while its own retail stores will not, but later reiterated its earlier comment on getting online orders out to customers earlier than expected. The first Apple Watch shipments will be arriving on the doorsteps of customers beginning on April 24, and as of today, many Apple Watch orders that had shipping estimates ranging into several weeks have seen their shipments advance into the "Preparing for Shipment" stage.
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.
Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested.
In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day.
The timing of the overnight...
Friday October 31, 2025 8:52 am PDT by Tim Hardwick
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far.
Ove...
Monday November 3, 2025 1:11 pm PST by Juli Clover
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Angela Ahrendts clearly doesn't understand Apple customers and their passion for pretty much ANYTHING Apple releases.
Making us either stay up until all hours of the night, or wake up to preorder Apple Watch so we MIGHT have it on our wrists April 24th is one thing, but then going and allowing certain stores to have it in stock on launch day is a slap in the face.
This isn't Burberry, get on the program Angela. Don't mess with a good thing.
A few hundred happy customers who can get to these 2 stores, but hundreds of thousands of unhappy customers who ordered weeks ago but have been put behind them in the queue ... Angela Ahrendts is really making a mess of this launch.
What's wrong with sending a few hundred watches to 4 or 5 fashion boutiques on a launch date? That's enough to send a grand total of 4 or 5 watches to each of their own retail stores. Would that have made the Apple fans happier?
That in itself isn't a problem.
What is a problem is having her tell the world that Apple Watch will only be available online for the first few months, making people wait months for a watch, and then announcing "yeah, you can buy them here."
That's pretty misleading. She really screwed this up.
