After being announced to appear at Milan's Salone Del Mobile Design Fair earlier in the week, today the Apple Watch was displayed for the first time to the public, outside of a retail store or pop up shop, at the design fair (via Macitynet) [Google Translate].
The Apple Watch on display in the Carlo e Camilla restaurant
On display at the Carlo e Camilla restaurant in Segheria, the Watch is displayed in long rows of glass-topped tables, identical to its presentation in Apple's own retail locations. The fair is even allowing customers to experience the same try-on appointments happening in retail stores since pre-orders began one week ago.
The entrance to the Apple Watch showcase at the fair
Interestingly, as the Watch is displayed at the Carlo e Camilla in Italy, pre-orders for the wearable aren't available to Italian customers due to Italy not being included in the first wave of launch countries for the Watch. There to experience the event is senior vice president of worldwide marketing at Apple, Phil Schiller, and Marc Newson, who works part time at Apple as a designer alongside Jony Ive.
Although Apple has yet to confirm pre-order numbers for the Watch, analyst Ming-Chi Kuo believes the device could have sold more than 2.3 million units during the initial pre-order wave. While the exact number remains a mystery, stock of the Apple watch definitely remains constrained as pre-orders for all devices slipped to a 4-6 week dispatch date, and beyond, only 6 hours after going live.
Monday October 27, 2025 7:55 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
Below, we outline key details about iOS 26.1.
Release Date
Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Monday October 27, 2025 4:51 pm PDT by Juli Clover
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up all the latest Apple TV rumors.
...
Tuesday October 28, 2025 1:07 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas.
The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Monday October 27, 2025 9:15 am PDT by Tim Hardwick
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
Thursday October 30, 2025 4:42 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Tuesday October 28, 2025 1:21 pm PDT by Juli Clover
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week.
The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included.
macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
Wednesday October 29, 2025 7:13 am PDT by Tim Hardwick
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Tuesday October 28, 2025 5:27 am PDT by Tim Hardwick
Apple is preparing to bring support for its digital car key feature to Jetour vehicles, according to evidence uncovered on Apple's backend by MacRumors contributor Aaron Perris.
Introduced in 2022, Car Keys allows an iPhone or Apple Watch to unlock a vehicle through the Wallet app. A digital version of a car key is stored in Wallet, and unlocking can be done by holding an Apple Watch or...
My God, I love Apple just as much as everyone else does but this is crazy. They're hyping up their watch like its a new miracle to man kind. I sure hope the watch doesn't flop for Apple's sake.
Actually..........
Now, more than every I would LOVE it to flop.
Why?
For one simple reason now.
To show Apple, and other companies acting in this manner and treating the public in this manner is not the way to go about things.
If this flopped major style, then they may go back, re think and realize what a dumb idea and bad way to treat loyal customers this is.
