T-Mobile Looks to Shake Up Cellular Industry Again With 'Un-carrier 8.0' Announcement Tuesday

John Legere is ****ing awesome. Seriously- the guy gets it. As cellular coverage inevitably improves, and infrastructure investment is paid off, the industry is going to hit a wall where people don't really care about much higher speeds. He is prepared for that by coming in with plans that shake the industry. And just like Apple made the iPhone a success by breaking the old industry tactics of handset makers at the time with things like wifi data use and no-carrier-branding, T-Mobile will be positioned to take a market lead.

It is not about who has the best network- it is about that point where the network is good enough, and the price can come down. Verizon can wave their arms and say "We have coverage in the middle of the rain forest in Hawaii, or the top of a ski run in Park City all they want, but the fact is most people will take price and a lack of contractual obligations over coverage in areas they wish cell phones wouldn't work anyway.

And regardless, the network is catching up. I don't think anyone is going to care about "5G" or "6G" or "27G", they just care that their phone works where it reasonably should and their bill is cheap.

The cable industry needs a John Legere. End of story.

Pricing isn't everything. To me coverage is more important, especially if your cell phone is the only phone you have. T-Mobile's coverage just doesn't stack up against AT&T.

Free cellular?!

John Legere is ****ing awesome. Seriously- the guy gets it. As cellular coverage inevitably improves, and infrastructure investment is paid off, the industry is going to hit a wall where people don't really care about much higher speeds. He is prepared for that by coming in with plans that shake the industry. And just like Apple made the iPhone a success by breaking the old industry tactics of handset makers at the time with things like wifi data use and no-carrier-branding, T-Mobile will be positioned to take a market lead.

It is not about who has the best network- it is about that point where the network is good enough, and the price can come down. Verizon can wave their arms and say "We have coverage in the middle of the rain forest in Hawaii, or the top of a ski run in Park City all they want, but the fact is most people will take price and a lack of contractual obligations over coverage in areas they wish cell phones wouldn't work anyway.

And regardless, the network is catching up. I don't think anyone is going to care about "5G" or "6G" or "27G", they just care that their phone works where it reasonably should and their bill is cheap.

In theory I could agree with you, but it's hardly about rain forests and ski runs. I'm of the understanding that T-Maybe gets good coverage in Florida where it's flat, but it's not worth a free phone, data, bonuses, or any other tricks Legere has up his sleeves in Tennessee.

We're talking about cellphones here, and for people who go to more than one place during the week, it is about who has the best network. Otherwise you holding an iPod touch.

It is not about who has the best network- it is about that point where the network is good enough, and the price can come down. Verizon can wave their arms and say "We have coverage in the middle of the rain forest in Hawaii, or the top of a ski run in Park City all they want, but the fact is most people will take price and a lack of contractual obligations over coverage in areas they wish cell phones wouldn't work anyway.

T-Mobile still has a ways to go before they are "good enough." They need more low-frequency spectrum. I'm getting EDGE in downtown Chicago right now on my iPad, while both AT&T and Verizon get LTE.