Apple is continuing to expand its digital audio expertise with the recent addition of digital signal processing (DSP) expert Dana Massie to its team as an SoC Audio Architect. Massie has over 30 years of extensive experience working with DSP hardware and software architecture with high-profile companies such as Audience and Waves, as well as prior brief stints at Apple and NeXT.
While at Audience for the past nine years, Massie was the Director of DSP chip architecture, focused on developing "the most advanced audio processing algorithms available for speech enhancement." Massie also formerly worked at Apple starting in 2002 as the manager of audio hardware. In his year-long stint, Massie was responsible for the audio input/output system on Apple desktops and notebooks.
Apple and Audience have a history of working together, with Apple licensing Audience's voice processing technology to use in its iPhone 4 and 4s. The Cupertino company used a standalone voice processing chip from Audience in the iPhone 4 and opted to incorporate this signal processing functionality directly into the A5 chip used in the iPhone 4s. Audience's earSmart noise cancellation technology was a key component powering Siri in the iPhone 4s.
Massie joined Apple this month as an SoC Audio Architect following a six-week sabbatical upon leaving Audience. It's unclear what his exact duties at Apple will involve, as Massie not surprisingly only says he will work on "audio stuff" in his LinkedIn profile. Given his work history, Massie may be tasked with improving either voice recognition technology or audio quality in upcoming Apple hardware.
Massie joins other audio pioneers employed by Apple in recent years. The growing list includes Audio expert Peter Eastty of Oxford Digital Limited who was hired earlier this year and THX pioneer Tomlinson Holman who joined Apple in 2011.
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
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Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
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Note: MacRumors is an affiliate partner with some of these vendors. When ...
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