Apple Debuts New iPad Air 2 TV Ad 'Change' with New Website Section
Apple today debuted a new ad for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.
Apple has also posted a
new "Change" section on its website, spotlighting the apps used inside of the ad such as illustration app
Tayasui Sketches, cinematography app
iStopMotion Plus, automotive app
OBD Fusion, and
AutoCAD 360. The ad is also backed by the song "Who Needs You", which is performed by American rock band The Orwells.
The new "Change" ad campaign for the iPad Air 2 follows Apple's "Your Verse" campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad's use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.
Popular Stories
In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers.
The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization....
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
A new entry-level iPad 12 with Apple Intelligence support likely remains months away, based on a comment shared by an Apple executive this week.
On an earnings call on Thursday, Apple's CFO Kevan Parekh said that the company's iPad revenue in the March-June quarter will face a "difficult compare" due to the the launch of the entry-level iPad 11 with the A16 chip in March 2025.
Parekh is...
