In preparation for this week's iTunes Festival at South by Southwest (SXSW) 2014, Apple has expanded its Apple TV lineup to include a revamped iTunes Festival channel that allows users to live stream the concert's shows as well as view lineups and artist information.
The channel showcases artists who will be performing at the festival such as Kendrick Lamar, Coldplay, and Keith Urban, complete with artist bios and concert showtimes. Direct iTunes links to artist albums are featured as well, along with full details on opening acts.
Apple also updated its iTunes Festival app for iOS last week, which introduced a new design and a revamped icon. Apple announced last month that it would be expanding its iTunes Festival to the U.S. for the first time, as five shows will be held from March 11-15 at the Moody Theater in Austin, Texas as a part of the film and music-focused SXSW event.
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as...
Wednesday March 18, 2026 7:39 am PDT by Joe Rossignol
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Gotta say I am kind of disappointed with Apple's choice in bands. A lot of SXSW is independent up and comers (with some big names mixed in), while Apple chose to feature a lineup of mostly huge stars (no disrespect to any of the performers).
