Apple's U.S. Smartphone Usage Share Remains Above 40%

comScore today released the results of its monthly rolling survey of U.S. mobile phone users for the August-September 2013 period, showing that Apple's smartphone market share rose to 40.6 percent, compared to Android's 51.8 percent over the same period.

For handset manufacturers, Apple was in first place by a wide margin, with second place Samsung holding 25.4 percent of the market.

ComScore October 2013

149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

ComScore October 2013 2
Collectively, Apple and Google control 92.2 percent of the market, with BlackBerry and Symbian losing share, while Microsoft's Windows Phone platform gained slightly.

comScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...

Top Rated Comments

fr33 loader Avatar
155 months ago
And your on a Apple enthusiast site why?

This site would suck if there are 18 pages of "I love you Apple and can do no wrong" posts drooling and offering their first born sons to Tim. Not everybody is a cultist you know?
Score: 6 Votes (Like | Disagree)
Seiga Avatar
155 months ago
Apple proves to surpass the competition once again!:apple:

Where...... In the U.S. only? Set the comscore to World instead of U.S. and see what you get. Apple rules the U.S., not the world for handset sales. Samsung takes over that hands down.
Score: 6 Votes (Like | Disagree)
jayducharme Avatar
155 months ago
the 5S reminded me of why i have stuck with apple since the original iPhone
iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.
Score: 6 Votes (Like | Disagree)
troop231 Avatar
155 months ago
Windows Phone has potential.

Potential to go the way of the Dodo bird. :D
Score: 6 Votes (Like | Disagree)
Technarchy Avatar
155 months ago
Windows Phone has potential.
Score: 5 Votes (Like | Disagree)
cdmoore74 Avatar
155 months ago
iOS 7 has for the first time made me consider a different smartphone OS. I'm really frustrated with uncharacteristically unintuitive things like the new Calendar. And I figure if I'm going to get that frustrated, I might as well dive into a different technology. I'm hoping that iOS7 is simply exhibiting growing pains and that it'll all eventually get straightened out. But if it doesn't, there are more and more compelling alternatives out there for me to explore.

I think it's a lot different going from Android to iOS. I gave it a shot for 2 months with a iPhone 5s but came running back to Android because I felt chained down by the OS and it felt like a downgrade. I haven't touched my wife's iPhone 5 and I don't want to. iOS 7 left such a bad impression on me I returned a retina iPad mini (unopened) because I got sick of seeing "low memory" errors on the 5s.
I think if you never used Android then you really don't know what your missing especially since Android was crappy for the first couple of revisions; I agree with many on that. But today it beats iOS hands down. For my wife I will always pick Apple because it just works (if you ignore the things that do not work).
Score: 4 Votes (Like | Disagree)