Apple Updates iMac with Haswell and Faster PCIe Flash Storage - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Updates iMac with Haswell and Faster PCIe Flash Storage

In something of a surprise move, Apple today announced the launch of updated iMacs based on Intel's Haswell processors, faster PCI Express-based flash storage options, and 802.11ac Wi-Fi.

“iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Inside its ultra-thin aluminum enclosure, the new iMac has the latest Intel processors, faster graphics, next generation 802.11ac Wi-Fi and faster PCIe flash storage.”

New models include:

21.5-inch
- $1299: 2.7 GHz quad-core i5 and Intel Iris Pro graphics
- $1499: 2.9 GHz quad-core Intel i5 and NVIDIA GeForce GT 750M with 1 GB video memory

27-inch
- $1799: 3.2 GHz quad-core Intel Core i5 and NVIDIA GeForce GT 755M with 1 GB video memory
- $1999: 3.4 GHz quad-core Intel Core i5 and NVIDIA GeForce GTX 775M with 2 GB video memory

All standard configurations come with 8 GB of RAM and a 1 TB traditional hard drive.

imac_2013_specs
Build-to-order options include a 3.1 GHz Core i7 processor and 16 GB of RAM on the 21.5-inch model and a 3.5 GHz Core i7 processor and up to 32 GB of RAM on the 27-inch model. Storage options of up to 3 TB traditional hard drive, 3 TB Fusion Drive, and 1 TB flash storage are also available depending on model. The high-end 27-inch model also has an available graphics upgrade to NVIDIA's GeForce GTX 780M with 4GB of GDDR5 memory.

The new iMac is available today through Apple's online store with all standard configurations with the exception of the high-end 21.5-inch model showing availability of "within 24 hours". The high-end 21.5-inch model is currently showing a shipping estimate of 2-3 weeks.

Related Roundup: iMac
Buyer's Guide: iMac (Don't Buy)
Related Forum: iMac

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 pastel

iOS 26.4: Top 10 New Features Coming to Your iPhone

Friday March 20, 2026 2:44 pm PDT by
iOS 26.4 isn't the major update with new Siri features that we hoped for, but there are some useful quality of life improvements, and a little bit of fun with an AI playlist generator and new emoji characters. Playlist Playground - Apple Music has a Playlist Playground option that lets you generate playlists from text-based descriptions. You can include moods, feelings, activities, or...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...

Top Rated Comments

notjustjay Avatar
163 months ago
Woohoo! Improved battery life!

;)
Score: 60 Votes (Like | Disagree)
musika Avatar
163 months ago
still no Retina Display so still won't be getting one :-(

Would you buy one with a Retina Display for 2x the cost?
Score: 37 Votes (Like | Disagree)
163 months ago
macbook pros next
Score: 37 Votes (Like | Disagree)
163 months ago
This is how things should be done more often. Not every little incremental upgrade needs to have a grand announcement during some keynote speech.
Score: 24 Votes (Like | Disagree)
Krazy Bill Avatar
163 months ago
I wish Apple had a summer upgrade cycle so that we could get the newer machines for the start of the semester. The iMacs we purchased have 512 mb. Now 1 gb seems to be standard, along with 8 gb of RAM. By the time we can afford to upgrade the labs again, we'll probably once again end up behind the curve....
People like you is precisely why changes aren't introduced until after school starts. Apple thanks you for depleting old stock.
Score: 20 Votes (Like | Disagree)
musika Avatar
163 months ago
Woah! Didn't see that coming today. :D:apple:
Score: 20 Votes (Like | Disagree)
Related Apple News: Education | Iphone | News | Entertainment | Lifestyle