Apple Releases Economic Impact Report on 'Spaceship Campus' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Releases Economic Impact Report on 'Spaceship Campus'

Apple today released a 30+ page report [PDF] from real estate consultancy Keyser Marston Associates examining the direct and indirect financial impact of Apple on the City of Cupertino and Santa Clara County. The document is part of the building process for the company's new 'Apple Campus 2' -- the Spaceship -- planned for opening in 2016.

As the document is aimed at the municipal governments in the area, it is heavy on tax revenue and job numbers, but there are a few bits of information that are interesting to Apple watchers.

apple_campus_2_rendering
- Phase 1 of the the Apple Campus 2 building will accommodate some 13,000 employees across 2.8 million square feet of space in the main building. Other buildings on site will include an auditorium, fitness center, parking structures, buildings to house research and development and a central plant, for a total of 3.42 million square feet of new building space.

Phase 2 will add 300,000 more square feet of space, adding room for 1,200 more employees -- however this phase has been delayed indefinitely for cost-saving reasons.

- The analysis uses a conservative hiring growth rate of 10% per year, estimating that 7,400 employees will be hired at Apple's Cupertino headquarters between June 2013 and the opening of the new campus in 2016. This would tally a total employee count at 23,400, though over the past 5 years, Apple has seen an annual hiring growth rate of 18%.

- Apple's 16,000 current Cupertino employees account for 40 percent of the city's job base, making Apple Cupertino's largest single employer.

- Apple will pay $9.2 million in tax revenue directly to Cupertino in 2013, approximately 18% of the city's annual general fund budget. The consultants estimate that Apple will generate a net fiscal surplus of $8 million to the city this year, with that expected to grow to $11 million when the new campus is finished. This means Apple will pay millions of dollars more to the city than it uses in services.

- The construction of the new campus will generate 9,200 full-time jobs in the county over the three-year construction period, and will generate one-time revenues to the City of Cupertino in the form of construction taxes and fees totaling more than $38 million. The company has agreed to direct its contractors to purchase all construction materials from within the city, ensuring that Cupertino collects millions of dollars in sales taxes as a result.

- The report touts $66 million in public improvements to be built around the campus, including bicycle and pedestrian facilities, park land, and a voluntary $2.5 million contribution to Cupertino's affordable housing fund.

The full report, available from Apple's public relations page [PDF], includes dozens of pages of charts and tables to support the assertions. The new Spaceship Campus is not expected to have any significant opposition and has already received broad approval from the city.

Popular Stories

Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple Announces 2026 Pride Band Watch Face and iPhone Wallpaper Article 2

iOS 26.5 Coming Soon With These New Features

Monday May 4, 2026 8:40 am PDT by
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below. iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...

Top Rated Comments

jfx94 Avatar
169 months ago
Amazing how much the local and state government benefits from the taxes on this, yet provides very few services in return.
Score: 7 Votes (Like | Disagree)
169 months ago
Hate apple. just a money sucking corporation now(maybe always was). For sure, Tim Cook is a dick.

You must really hate Apple to come onto an Apple-specific forum, register, and post not one, but multiple negative comments on an article that outlines how Apple is benefitting the local economy with tons of jobs for Americans and millions in tax revenue for the city of Cupertino.
Score: 5 Votes (Like | Disagree)
169 months ago
I don't really understand the design of this building. It just seems like form over function. How does Joe from Hardware Design at the bottom get over to Melissa in the Art department at the top without walking around that gigantic circle? You'd think there would be spokes on that wheel, or a monorail or something. It just seems very inefficient and a bit imposing.
Score: 4 Votes (Like | Disagree)
169 months ago
Amazing how much the local and state government benefits from the taxes on this, yet provides very few services in return.
Have you ever been to Cupertino and experienced that city, or are you just talking out of your rear?
Score: 4 Votes (Like | Disagree)
bbeagle Avatar
169 months ago
Can't Apple just release the campus already...

We know campus 1.0 will be broken, so if I was an Apple employee, I'd wait for campus 1.1 before moving in.
Score: 4 Votes (Like | Disagree)
spyguy10709 Avatar
169 months ago
Jobs - always a good thing.
Steve or otherwise!
Score: 4 Votes (Like | Disagree)
Related Apple News: Business | Culture | Entertainment | World News | Mac