Apple's Rumored iWatch as an 'Even More Personal Personal Computer'
Former Apple executive Jean-Louis Gassée shares his perspective on Apple's rumored "iWatch", noting that the company likely has very ambitious plans for the device given its focus on continually pushing forward the concept of a "personal computer".
[W]hat really floats their [boats], what hardens Apple’s resolve is designing, making, and selling large numbers of personal computers, from the traditional desktop/laptop Mac, to the genre-validating iPad, and on to the iPhone — the Very Personal Computer. Everything else is an ingredient, a booster, a means to the noblest end.
After walking through how Apple's iTunes Store, retail effort, software, and Apple TV all serve as ancillary offerings to support this positioning of the company's primary products as increasingly personal computers, Gassée argues that the iWatch is the next step in this progression and thus Apple will do much more than simply slap a previous-generation iPod nano into a wristband.
Is Apple working on an iWatch that can be experienced as an Even More Personal personal computer — an “intimate computer”? If so, many questions arise: user interface, sensors, iOS version, new types of apps, connection with other iDevices… And, of course price.
This would be much more interesting than the perennially in-the-future Apple TV set. Of course, iWatch and Apple TV aren’t necessarily mutually exclusive.
Gassée's piece comes just as British newspaper The Observer has produced its own mockup of what an iWatch might look like given claims of Apple using Corning's bendable Willow Glass for the device.
There is no reason to believe that The Observer has any more insight into the strongly rumored Apple research project than anyone else, but the graphics which accompany the article reproduced on the sister-paper Guardian website do give an interesting feel for the difference a curved glass display could make to a smart watch and the article offers an overview of how Apple might fit into the smart watch market still in its infancy.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
