Enterprise Information Workers Favor Microsoft Tablets and Apple Phones - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Enterprise Information Workers Favor Microsoft Tablets and Apple Phones

by

Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).

zdnet-forrester-2013-mobile-workforce-adoption-620x328
For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.

Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.

The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forums: iPad, iPhone

Top Rated Comments

nagromme Avatar
173 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them
Score: 15 Votes (Like | Disagree)
spazzcat Avatar
173 months ago
What are Enterprise Information Workers? Are these IT employees?
Score: 5 Votes (Like | Disagree)
FloatingBones Avatar
173 months ago
I think IT workers like the idea of being able to run MS Office apps on a tablet. They haven't actually seen now these apps run on Surface RT and Surface Pro devices. :(

This dynamic will change when/if MS offers a version of Office for the iPad.
Score: 4 Votes (Like | Disagree)
173 months ago
Until we tested the MS tablet


Give us iPad please
Score: 4 Votes (Like | Disagree)
Carlanga Avatar
173 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them

I bet you have never touched one; it's a great little device and this comes from someone that has not bought a MS desktop OS since 2006.
Score: 3 Votes (Like | Disagree)
173 months ago
What are Enterprise Information Workers? Are these IT employees?

They work for the website

www.startrek.com

releasing information about the enterprise, movies, actors, sequels etc.
Score: 3 Votes (Like | Disagree)

Popular Stories

microsoft surface laptop 5g

Microsoft Raises Prices for All Surface PCs, Making Them More Expensive Than Equivalent Macs

Tuesday April 14, 2026 4:21 pm PDT by
Microsoft increased prices for all of its Surface PCs this week, with most models priced hundreds of dollars higher than they were when launching. Windows Central highlighted the increases, which now see Microsoft's mid-range models priced above $1,000 and flagship models priced starting at $1,500. A Microsoft spokesperson said the price increase was due to "recent increases in memory and...
iPad A16 Colors

Here's When to Expect an iPad 12 With Apple Intelligence

Friday May 1, 2026 8:21 am PDT by
A new entry-level iPad 12 with Apple Intelligence support likely remains months away, based on a comment shared by an Apple executive this week. On an earnings call on Thursday, Apple's CFO Kevan Parekh said that the company's iPad revenue in the March-June quarter will face a "difficult compare" due to the the launch of the entry-level iPad 11 with the A16 chip in March 2025. Parekh is...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
Related Apple News: Reviews | Politics | Iphone | South Africa | Business