Apple Announces 40 Billion App Store Downloads, Nearly 20 Billion in 2012 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Announces 40 Billion App Store Downloads, Nearly 20 Billion in 2012

apples app store icon oApple today announced that the App Store has reached another milestone, passing 40 billion downloads since its launch in 2008. The pace of downloads continues to accelerate, with nearly half of those downloads coming in 2012.

Apple now has 500 million user accounts for the App Store, and set a record with over two billion downloads during the month of December.

“It has been an incredible year for the iOS developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Developers have made over seven billion dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world.”

Apple notes that there are now over 775,000 apps available in the App Store and highlights the success of a number of developers including Temple Run's Imangi Studios, Autodesk, and others.

In 2012, the husband and wife team at Imangi Studios saw their game Temple Run downloaded more than 75 million times; Backflip Studios and Supercell, two emerging game development studios, brought in over $100 million combined for their leading freemium titles DragonVale and Clash of Clans; and emerging services including Uber, Flipboard, HotelTonight, and AirBnB attracted millions of users on iOS. Companies including Electronic Arts, Ubisoft, Autodesk, Marvel and Major League Baseball continued to expand their iOS offerings, while developers like JJ Abrams’ Bad Robot Interactive and Bottle Rocket Apps continued to push the boundaries of what iOS apps can do.

Popular Stories

Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...
iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple Announces 2026 Pride Band Watch Face and iPhone Wallpaper Article 2

iOS 26.5 Coming Soon With These New Features

Monday May 4, 2026 8:40 am PDT by
iOS 26.5 is expected to be released next week, following more than a month of beta testing. The update is relatively minor, but there are a couple of new features and changes across the operating system that we have recapped below. iOS 26.5 lays the groundwork for end-to-end encryption for RCS in the Messages app and ads in the Apple Maps app, and it will include a new Pride wallpaper and a...

Top Rated Comments

FSMBP Avatar
174 months ago
I don't get why they brag so much about 775,000 apps. It's getting harder and harder to find decent ones.
Score: 14 Votes (Like | Disagree)
Richardgm Avatar
174 months ago
I'd like to know how many unique downloads from that. Like the first time an app is downloaded for an account.

Because I'm pretty certain that they count re-downloads, like when all the apps downloaded again when you migrate to a new device. I know I had quite a few downloads going when I moved from my 3GS to my iPhone 5 after setting up from my backup.

Still would be in the tens of billions, though.

In the statement, it said:

*40 billion unique downloads excluding re-downloads and updates.

Source (http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion-Downloads-with-Almost-Half-in-2012.html)
Score: 8 Votes (Like | Disagree)
KdParker Avatar
174 months ago
Wonder how this compares to the other 'app' stores for android and Windows(not really windows :) ).

----------

I don't get why they brag so much about 775,000 apps. It's getting harder and harder to find decent ones.

sure....but i am able to find some usefull ones every now and then.
Score: 8 Votes (Like | Disagree)
sammich Avatar
174 months ago
I want to see what kind of bandwidth Apple is responsible for globally.
Score: 8 Votes (Like | Disagree)
LagunaSol Avatar
174 months ago
The thing is that the SmartPhone market will eventually be replaced with something else like wearable computers like the Google Glass thing.

Yes, I can't wait until we are all fed Google ads 24x7 through our eyewear. Or better yet, implanted lenses. I dream of living in a Minority Report ad-saturated world.

Also the competition is catching up and surpassing Apple's growth in the SmartPhone arena.

It helps when your competition (Google) gives its stuff away for free.
Score: 7 Votes (Like | Disagree)
hybroid Avatar
174 months ago
This is great but App discovery and the store need a LOT of work. Great if you know exactly what you're looking for. Rubbish otherwise. How many hidden gems are yet to be uncovered or ever will be?
Score: 7 Votes (Like | Disagree)
Related Apple News: Education | Ipad | World News | Travel | Business