Tim Cook: 'Intense Interest' in Redefining the Television Experience

Don't think this iTV will save Apple from falling. TV set is completely different market, people don't change TV every two years.

Don't think a mobile phone will save Apple from falling.

Don't think a tablet computer will save Apple from falling.

Oh wait! Haven't you learned Apple does things differently? Do you really think that Apple executives don't know that people don't change their TV set every 2 years?

If that's not a hint, I don't know what is.

Ohhh man let it be.

If Apple can offer unbundled channels, I'm so in.

One word: Siri.

The great thing about the TV is that it is always connected to power and network. Imagine if it detects via a motion sensor that you are in front of the TV and automatically activates Siri. Without a single press of a button.

Then it will fail.

I don't want to do hand signals to my TV and I don't want to talk to it and be frustrated when it doesn't understand me. I want it to just work without delay.

Same with having an iPhone or iPad used as the primary input device. If that's the solution it will fail. You can't ask people to own another expensive device and have it available at all times to control your TV.

Many asked before and I'll ask again: Why not let the user decide on a TV brand (be it current HDTVs or 4K TVs in the future)?

The TV is "dumb" in this scenario, all it does is display content via HDMI or wireless

I still think Apple should continue to focus on the AppleTV box and improve it. The user experience is great for setup, all it takes is a single HDMI cable and Apple can sell into millions of homes who already own HDTVs.

Apart from integrating a surround system into the TV like Bose did...

http://www.bose.com/controller?url=/shop_online/home_theater/hdtvs_with_built_in_home_theater/videowave_ii/index.jsp

...I don't see any advantage in Apple selling its own large TV sets. Just think of handling, shipping and storage of these sets in crowded Apple stores etc.

Microsoft has great ideas in this area with the Xbox360 and Kinect, the new Nintendo Wii U also has nice features (control TV with the gamepad, "second screen" info, metadata, EPG...).

Unfortunately, Apple is falling behind in the living room in my opinion.

if you still don't believe Apple is working on changing TV as we know it then you're in denial.