Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week

Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.


The full show will air on NBC next Thursday, December 6th.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

Top Rated Comments

procrastinasn Avatar
172 months ago
[url=https://cdn.macrumors.com/im/macrumorsthreadlogodarkd.png]Image (https://www.macrumors.com/2012/11/30/tim-cook-to-be-profiled-on-nbcs-rock-center-with-brian-williams-next-week/)[/url]


Tim Cook will be the center of a feature on NBC's Rock Center news show next week, the first major interview the CEO has given. Steve Jobs was famously camera shy, preferring to let Apple's products speak for themselves.

In this brief preview, Williams notes that Tim Cook was able to walk around Grand Central Station unrecognized until he got to the Apple Store there.


The full show will air on NBC next Thursday, December 6th.

Article Link: Tim Cook to Be Profiled on NBC's Rock Center with Brian Williams Next Week (https://www.macrumors.com/2012/11/30/tim-cook-to-be-profiled-on-nbcs-rock-center-with-brian-williams-next-week/)

Steve was camera shy? Since when?
Score: 19 Votes (Like | Disagree)
CalCanuck Avatar
172 months ago
I see Tim regularly at the Fraiche Yogurt shop in Palo Alto with his iPad. He never seems to recognize me though ;)
Score: 18 Votes (Like | Disagree)
AriX Avatar
172 months ago
Steve was camera shy? Since when?
Haha, that's what I was going to say. Being selective is not the same as being camera shy.
Score: 16 Votes (Like | Disagree)
puckhead193 Avatar
172 months ago
wish I ran into him and ask him where the flack the mac pros are and if they still care about there pro users.
Score: 12 Votes (Like | Disagree)
184550 Avatar
172 months ago
Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...

Except for that whole book thing towards the end.
Score: 8 Votes (Like | Disagree)
chriscrk Avatar
172 months ago
Steve was camera shy? Since when?
Yeah, maybe camera shy isn't the right choice of words. But he rarely spoke, if ever, spoke about his personal life - or about himself- when giving interviews. It was always about the products and values...
Score: 8 Votes (Like | Disagree)