Tim Cook at Sun Valley Conference, 'Looking Forward' to Meetings with Media Executives
The New York Times reports on Apple CEO Tim Cook's presence at the annual Allen & Co. media conference in Sun Valley, Idaho, noting that he is easily earning the title of "Mr. Popular" due to Apple's rare presence at the event.
The conference, full of media bigwigs, has also been buzzing about any blueprints Mr. Cook may be hiding in Apple’s magic hat. He has lined up several one-on-one meetings with media executives here, fueling speculation that he is busy cobbling together partnerships for a home entertainment expansion.
Tim Cook and Akamai CEO Paul Sagan at Allen & Co. conference (Credit: Paul Sakuma/AP)Cook has been keeping a relatively low profile at the conference so far, but he did note that he was "looking forward" to those meetings.
When asked what he was looking forward to at the conference, Mr. Cook smiled. “I’m looking forward to all the private discussions I’ve set up this week,” he said.
Would he have time for coffee with DealBook?
The polite Mr. Cook simply replied, “Probably not.”
Steve Jobs was occasionally found on the invitation list for the Sun Valley conference, including as late as 2010, but his last appearance at the event came in 2005.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
