Wraps Come Down at Apple's Grand Central Terminal Store for Media Day [Updated: Apple Press Release] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Wraps Come Down at Apple's Grand Central Terminal Store for Media Day [Updated: Apple Press Release]

With Apple hosting a media preview of its massive new Grand Central Terminal store in Manhattan today, the company continues to reveal the landmark store to the public. Business Insider has posted a few photos showing that the curtains have been removed from main entrance stairway and balcony railing, giving the store its finished appearance from the concourse.

grand central store revealed 1
Main entrance (Source: Business Insider)

Apple's exterior signage for the store's main entrance consists of lighted Apple logos mounted on glass panels on each of the two landings for the main stairway, with a third lighted Apple logo mounted above the top of the stairs. Interior photos show that Apple has placed its stock on the sales floor, filling the numerous wood tables with Apple hardware for customers to test out.

grand central store revealed 2
Genius Bar and display tables (Source: Business Insider)

techfootnote posts a few additional photos and notes that free Wi-Fi courtesy of Apple has gone live on the concourse.

grand central store revealed 3
Store employees in red shirts on sales floor (Source: NPD's Ross Rubin)

Apple's Grand Central Terminal store will open to the public at 10:00 AM on Friday.

Update: Apple has just published a press release announcing the official opening for the store, touting the "one-of-a-kind" store spanning two balconies and offering two Genius Bars. The company also promotes new 15-minute "Express Workshops" to help users on tight schedules learn new tips and tricks.

The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.

...

Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup.

Update 2: Fortune has posted a video walkthrough of the new store.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...

Top Rated Comments

Yvan256 Avatar
186 months ago
All retail store employees are wearing red shirts for the holiday season.

Good thing this isn't Star Trek.
Score: 14 Votes (Like | Disagree)
186 months ago
I love the free wi-fi. Thanks Apple!
Score: 8 Votes (Like | Disagree)
flipperfeet Avatar
186 months ago
Wow what a horrible waste of a historic building.....to put a goddamn Apple store in. I hope zoning closes them down!

Your absolutely right, they should have made it a food court so it would preserve the sanctity of this marble train station. What were they thinking, leasing to a retailer that would increase foot traffic for all of the other shops?
Score: 6 Votes (Like | Disagree)
ghostface147 Avatar
186 months ago
Barely looks like they did anything except stick a few tables and computers in a very nice arrangement.
Score: 6 Votes (Like | Disagree)
186 months ago
Nice ...

An Apple Cathedral ... not just an Apple Store.
Score: 5 Votes (Like | Disagree)
186 months ago
There are those who say that behind one loose brick in this store, there is a secret passage that leads to a full functioning PowerBook G5.
Score: 4 Votes (Like | Disagree)
Related Apple News: Mac Pro | Chargerlab | Lawsuit | Iphone | Foldable Iphone