During an earnings call today, CBS CEO Les Moonves is reported to have revealed that CBS had turned down an Apple TV service that would rely on advertising revenue.
When asked about CBS’s appetite for striking deals with new streaming providers that might not have the money to pay cash upfront to license its content, Moonves said that CBS had decided against joining an Apple TV service because it was based on an ad split.
Apple has been long rumored to be working on some sort of TV subscription service over the past few years. A Wall Street Journal article from December, 2009 described one possible iteration of the service:
The proposed service by the maker of iPhones and iPod music players could, in at least some scenarios, offer access to some TV shows from a selection of major U.S. television networks for a monthly fee, according to people familiar with the discussions.
Such a service, of course, has never launched. But it's not clear if that particular plan was canceled or is awaiting the arrival of a full Apple television.
Rumors of a full blown Apple TV set were recently revived after Steve Jobs' biography quoted Jobs as saying he had "finally cracked" the problems standing in the way of an Apple television set.
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Friday October 31, 2025 1:40 pm PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important.
Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped.
The new ...
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026.
Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested.
In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day.
The timing of the overnight...
Friday October 31, 2025 8:52 am PDT by Tim Hardwick
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far.
Ove...
Monday November 3, 2025 1:11 pm PST by Juli Clover
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Friday October 31, 2025 7:32 am PDT by Joe Rossignol
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year.
Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Wednesday October 29, 2025 4:22 am PDT by Tim Hardwick
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below.
Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
I cut the cord 2 months ago and it was the best thing I've ever done. A Macbook Pro, iPad, and Apple Tv are all I need. CBS is making a huge mistake. There's a new subscription world upon us and either they embrace it or people will steal content. I'm not paying over $100 for Hillbilly Handfishing and the rest of the garbage they feed us. Oh and I also haven't seen a commercial in 2 months!!
Networks have gotten so use to getting paid twice on content (selling access to providers then selling ad space) I say good riddance to them all. There's a need for a new standard for delivering content and it's not going to break my heart when these greedy corps die because they can't change.
I think I’d rather pay (or even view-with-ads) on a per-show basis than per-network. Support current quality shows that tend to fade into cancellation, and boycott the endless reality clones!
(I’ve never opted for cable, but my iMac does have HD rabbit ears!)
During an earnings call today, CBS CEO Les Moonves is reported to have revealed that CBS had turned down an Apple TV service that would rely on advertising revenue. 
