Spotify U.S. Launch Imminent, Raises $100m Round

Spotify is finally (almost) ready to launch in the U.S., closing deals with three of the four big music labels -- Warner Music, predictably, is the lone holdout -- and a massive funding round, raising $100 million at a $1 billion valuation.

Spotify is a freemium music service, offering both free and paid subscription offerings, similar to Pandora. Spotify lets users listen to whatever songs they wish, in whatever order they wish, rather than building "channels" of like music on Pandora.

spotify
Spotify has a significant presence in Europe, with more than 1 million paid subscribers and 6 million ad-supported free users. In the US, it may face a more uphill climb with heavy new competition from from Google, Amazon, and Apple, plus there are existing music services from Rhapsody and the aforementioned Pandora. In fact, Apple has been rumored to have made efforts to prevent Spotify from being able to launch in the U.S.

Spotify plans to charge around $10 per month for its premium service, and allows users to stream millions of songs they don't own.

The company, founded in Sweden but based in London, raised $100 million from Digital Sky Technologies, Accel and Kleiner Perkins, all heavy hitters in the venture game. DST is a major investor in Facebook, which might help the two companies to make a deal. Spotify and Facebook are working on a "significant integration" according to All Things D's Peter Kafka, though that isn't tied to the U.S. launch. Facebook co-founder and CEO Mark Zuckerberg is a known Spotify fan.

Spotify has a decent war-chest, plus proven success and buzz from its European operations. If it can ink a deal with Warner, it might actually, finally, launch on this side of the pond.

Popular Stories

ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...
iOS 26

Apple This November: iOS 26.2 Beta, Rumored New Products, and More

Thursday October 30, 2025 12:42 pm PDT by
Tomorrow is Halloween, and then November is upon us. Below, we outline what to expect from Apple next month, as the slower holiday season approaches. Apple is expected to kick off November by releasing iOS 26.1, iPadOS 26.1, macOS 26.1, watchOS 26.1, tvOS 26.1, and visionOS 26.1. With beta testing now wrapped up, the updates will likely be released this Monday, November 3 or Tuesday,...
iOS 18 Siri Personal Context

Apple CEO Tim Cook Says Revamped Siri on Track to Launch Next Year

Thursday October 30, 2025 1:50 pm PDT by
Apple CEO Tim Cook today said that a more personalized version of Siri remains on track to launch at some point next year, with the new set of features expected to debut on the iPhone as part of iOS 26.4 in March or April. "We're also excited for a more personalized Siri," said Cook, on Apple's earnings call for the third quarter of the 2025 calendar year. "We're making good progress on it,...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...

Top Rated Comments

bgmesh3 Avatar
188 months ago
Hmmm... $25 for iTunes match, or $10 for Spotify...... For once, I might not go the Apple route.

"Apple has been rumored to have made efforts to prevent Spotify from being able to launch in the U.S."... Wow so Apple's just being Apple. I get it now.

Uh, and by that you mean $25 for iTunes Match, or $120 for Spotify, right? $10 is per month.
Score: 12 Votes (Like | Disagree)
arn Avatar
188 months ago
Hmmm... $25 for iTunes match, or $10 for Spotify...... For once, I might not go the Apple route.

"Apple has been rumored to have made efforts to prevent Spotify from being able to launch in the U.S."... Wow so Apple's just being Apple. I get it now.

$25/year vs $10/month :)

But they are very different services.

arn
Score: 10 Votes (Like | Disagree)
TheJing Avatar
188 months ago
I've used Spotify for years now because I'm in Sweden during the summers and it is AMAZING. Give it a try. You won't be disappointed.
Score: 6 Votes (Like | Disagree)
AAPLaday Avatar
188 months ago
Dell competes with Apple, HP competes with Apple. Microsoft competes with Apple. Netflix competes with Apple.

Every digital company competes with Apple now days. I want to hear MacRumors, not rumors from their competitors.

Spotify as an app is available for both the mac and the iOS app store. If you don't want to read the article then you don't have to.
Score: 3 Votes (Like | Disagree)
LoganT Avatar
188 months ago
What has this "rumor" to do with Mac? This isn't MediaRumors or AudioRumors. Its MacRumors. Spotify isn't a Mac-Only app. It doesn't even have an iPad version. Apple has nothing to do with the company. So why it on the front page?

Can't understand why this story is still getting free advertisement all over. There are other music services out there.

It competes with iTunes, which is made by Apple.
Score: 3 Votes (Like | Disagree)
bpaluzzi Avatar
188 months ago
I'm not a fan of Spotify. I've had a Premium subscription for the last month and still isn't doing it for me.

No gapless playback


What do you mean gapless playback? I've never had any issues with buffering or time between tracks.


Compressed audio only (MP3, OGG, AAC etc... is not real sound, it is a toy)
Give me a break. It's 320kbps. You can't hear a difference.


160kbps streaming only to the iPhone, which sounds dreadful
Again, give me a break.


Can't be streamed around the house
Except to anything with Airplay, or a Sonos. What else are you looking for?


Bad content discovery system (in comparison to say, a good record store)
Are you really saying that an app doesn't compare to a record store? Really? Wow.


Artists don't get paid, simple as.
False.



I'm a sound engineer, and having recorded quite a few artists who have appeared on both iTunes and Spotify, I know the damage Spotify does to their income. Using CD Baby, your music appears on Spotify after it appears on iTunes, and every time, iTunes income drops significantly when listeners switch over to Spotify. The income for musicians from Spotify is insignificant, verging on non-existant.

I'm an artist, and I know that if you have stuff that people actually listen to, you get a decent supplemental income from Spotify. Artists don't make money from recordings these days, regardless of the medium. You used to tour in order to sell more albums. Now you record albums to enable touring.
Score: 3 Votes (Like | Disagree)