Steve Jobs and Phil Schiller on White iPhone 4 Delays
In a companion piece to the
earlier article highlighting Apple CEO Steve Jobs' interview regarding location tracking issues,
All Things Digital turns the spotlight to the white iPhone 4,
sharing comments from Jobs and Apple marketing boss Phil Schiller regarding the difficulties in bringing the product to market.
"It was challenging," Apple senior vice president Phil Schiller said during a joint interview with CEO Steve Jobs on Wednesday. "It's not as simple as making something white. There's a lot more that goes into both the material science of it - how it holds up over time... but also in how it all works with the sensors."
Schiller noted that the company thought it had all of the issues in hand when it introduced the iPhone 4 last year, but it obviously took a lot more work than expected to obtain the quality finished product the company demanded.
Jobs reported that the company's experience with the white iPhone 4 has benefited the company in a number of ways, most obviously bringing some of the lessons learned during the development process to other product lines such as the iPad, where the second-generation device shipped in both black and white from day one.
The white iPhone 4 finally goes on sale tomorrow, although some retail outlets around the world have been letting units out to customers early.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
