Total iPod Touch Sales Estimated at Over 45 Million - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Total iPod Touch Sales Estimated at Over 45 Million

110856 4gen ipod touch stacked

According to market research firm Asymco, Apple's iPod touch has been estimated to have sold more than 45 million units over its lifetime, or nearly 38% of the 120 million iOS devices cited by Apple CEO Steve Jobs at the company's media event last week as having been sold.

We know that there were 59.6 million iPhones sold through June (from SEC filings)

We also know that 3.2 million iPads were sold.

If we assume about 8 million iPhones and 4 million iPads were sold during August and July, the total number of iPod touch sold is 45.2 million.

Asymco had previously calculated the iPod touch as holding 41% of iOS device sales just as the iPad was launching, so it is unsurprising that the device's share has dropped slightly now that a third device has entered the mix.

The calculations are merely rough guides, as they are based partly on estimates and partly on vague claims from Apple and Jobs of milestones shared as "over X number devices" rather than hard data, but they do provide an interesting perspective on the relative performance of Apple's iOS devices. Apple does not officially break out iPod touch sales in its financial reports, choosing instead to lump it in with all other iPod models in a single line item. Jobs did note at last week's media event, however, the the iPod touch has overtaken the iPod nano as the company's best-selling iPod device.

Related Forum: iPod touch and iPod

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...
Related Apple News: Business | Ipad | Iphone | World News | Sport