AT&T and 'The Switch' Join the iAd Rotation
Last week, we reported that, despite strong results for early adopters of Apple's iAd mobile advertising platform, roll-out of the ads has been slow due to Apple's tight control over the entire ad development process. At the time we noted that more high-profile ads were scheduled to be coming in the near future.
Silicon Alley Insider provides a walkthrough of two new iAds that have just gone live, featuring Apple's U.S. iPhone partner AT&T and "The Switch", a new movie with Jason Bateman and Jennifer Anniston that debuted this past weekend.
The AT&T ad focuses on the carrier's new $15-per-month Data Plus plan, carrying the tag line "Now your entire family can afford the mobile internet." The various ad panels outline the carrier's Data Plus ($15/200 MB) and Data Pro ($25/2 GB) plans and offer estimates and tools to help users decide which plans would be right for them given their mobile activities. The company also pushes its Wi-Fi hotspots, available to its cellular data customers free of charge.
The iAd for "The Switch" offers a variety of features, including a tool for finding nearby theaters showing the film, trailers and commercials, a photo gallery, character bios, and a humorous "quiz" to help users decide whether they are ready to be parents. The ad also features a mini-game called "Build a Baby", which lets users assemble various combinations of hair, eyes, and mouths to create unique "baby" faces. The resulting images can be saved to the users' Camera Roll photo folders.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
