Analyst Predicts Next-Generation iPhone Will Offer Lower Total Cost of Ownership

105606 huberty aapl

Fortune reports on a new research note from prominent Morgan Stanley analyst Katy Huberty citing strong sales of Apple's iPad and the potential for increased growth in the iPhone segment from new models she predicts will carry lower total cost of ownership as drivers for Apple's stock price over the next several years.

In a report to clients issued Friday, Morgan Stanley's Katy Huberty offered one of her patented risk-reward snapshots of Apple (AAPL), this one even more optimistic than the last, thanks to what she sees as two new catalysts:

- The iPad launch in March. Huberty is anticipating unit sales of 6 million in calendar 2010, considerably higher than the Street's consensus of 3-4 million
- New iPhones in June. She's expecting new models that offer "both a lower total cost of ownership and new functionality, potentially including gesture-based technology"

Huberty doesn't appear to have elaborated on the basis for her iPhone prediction or exactly what she means by "gesture-based technology", and it is unclear whether such cost of ownership savings would primarily come from the cost of the device itself or the much more significant monthly subscription pricing offered through Apple's partner carriers, as both have been cited as significant barriers to entry for customers.

As part of her analysis, Huberty offers three "bull scenarios" that see Apple's stock pricing surging to between $325 and $435 by fiscal year 2012 depending on the balance between subsidies paid to Apple by carriers and global market share. Huberty also offers tamer scenarios in which Apple's iPhone proves to show slower growth, and projecting stock prices in the $180-$250 range.

Related Forum: iPhone

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...